Outdoor Circle dogs Wienermobile


POSTED: Friday, July 24, 2009

With dogged determination, the group that successfully fought to ban billboards in Hawaii has set its sights on a new, alleged offender: the Oscar Mayer Wienermobile.

The Outdoor Circle claims the 27-foot-long hot dog icon is merely a billboard on wheels.

“;It's something that would detract from Hawaii's unique beauty and lower the quality of life for our residents,”; said Bob Loy, director of the organization's environmental programs. “;It's the same reason we don't have billboards on our roads. It's an extension of that.”;

The Outdoor Circle says the Wienermobile violates a 2006 law banning vehicular advertising because, unlike delivery trucks, its primary purpose is to promote a product.

The Wienermobile most recently made appearances at supermarket parking lots throughout the island between July 1 and Sunday. It has since returned to the mainland.

Loy said his group received complaints from some residents about the 11-foot-high, bright-colored vehicle.

;[Preview]  Oscar Meyer Wienermobile Leaves Hawaii

While the hot dog on wheels is on it's way back to the mainland, one local organization hopes it never returns.

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Officials with the organization pointed out a section of the law that prohibits “;any vehicle or trailer carrying a vehicular advertising device for consideration or any other economic benefit if the vehicle or trailer is used primarily to display a vehicular advertising device.”;

Violators can face a fine of up to $1,000 for the first offense.

The law was created in response to billboard trucks that arrived in Hawaii. The mainland is cluttered with vehicles on roadways with the primary purpose of advertising, said Loy.

The organization sent a letter to Kraft Foods, the parent company of Oscar Mayer, describing the vehicle as inappropriate advertising in Hawaii.

Officials asked Kraft Foods that this year's Wienermobile visit to Hawaii be its last and to find another way to promote their product in their future marketing efforts.

Kraft Foods spokeswoman Syd Lindner said she has yet to receive a letter from the organization.

“;To our knowledge, we did not violate any laws,”; she said. “;We worked with local authorities to secure permits when they were necessary.”;