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Isle PR practitioners honor their stars


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POSTED: Friday, July 17, 2009
                       
This story has been corrected.  See below.

Last night's 26th annual awards gala for the Public Relations Society of America's Hawaii chapter was all about upstarts and veterans.

PRSA Hawaii received nearly 120 entries, and a record 61 Koa Anvil and Koa Hammer awards were presented in the Sheraton Waikiki Kauai Ballroom for excellence in public relations programs and tactics, respectively.

The awards “;stand for the work of many savvy professionals in the public relations industry who often work behind the scenes on behalf of their clients and employers”; said Kristen Bonilla, PRSA Hawaii president.

The event “;allows these deserving professionals to emerge from the shadows and take a bow.”;

McNeil Wilson Communications Inc. won 13 in all, including awards of excellence. The other double-digit winner was Bennet Group Strategic Communications, with 10.

Upstart Pang Communications won the Best of Show award with the highest score among Koa Anvil entries for its “;Graham Builders/Multi-Generational Home and Aging-in Place Specialists”; campaign.

Jennifer Pang founded the company in 2006 following her years at Communications-Pacific Inc.

Michael Ni, account executive at McNeil Wilson, won the Hokupa'a Award, presented to an outstanding practitioner with fewer than five years' experience.

Ni is the chapter's treasurer and has led the awards committee for two years.

Veteran PR man and literal veteran Lou Torraca received the Hall of Honor Award, PRSA Hawaii's highest recognition for a practitioner with a distinguished and exemplary career.

A retired Air Force colonel, Torraca's more than 40-year career has spanned the U.S. Pacific Command, Bishop Museum and the state Department of Education—and he has served as an adjunct faculty member at Chaminade University, Hawaii Pacific University and the University of Hawaii. Torraca served on the chapter's board of directors for many years, including as president in 1995.

The Gregg W. Perry Public Relations Professional of the Year award honoring major contributions to the profession was presented to Nancy Daniels, director of public relations for Outrigger Enterprises Group. Daniels, a longtime member, has served as a board member for eight years and as a Western District representative for two years.

The President's Leadership Award was presented to Ruth Ann Becker, president of Becker Communications Inc., for support of her staff's involvement in PRSA and her mentorship of members of PRSSA, the student chapter.

The two recipients of $1,000 Roy Leffingwell Scholarships were Boston University junior Callie Fisher of Honolulu and Amber Marques, a junior at Loyola Marymount University, originally from Kapaau on the Big Island.

               

     

 

CORRECTION

       

The following winner of a Public Relations Society of America-Hawaii Chapter Koa Hammer Award was omitted from the list of winners yesterday on Page 30. Entry: Ala Moana Center Celebrates Shop a Le'a and Grand Opening of New Nordstrom Wing. Company: Bennet Group Strategic Communications. Category: Media Relations—Consumer Products. Subcategory: Non-Packaged Goods.

       

               

     

 

KOA ANVIL WINNERS

       

Entry: Graham Builders/Multi-Generation Home and Aging-in Place Specialists
        Company: Pang Communications
        Category: Marketing Consumer Services
        Subcategory: Other

       

Entry: Ala Moana Center Celebrates Shop a Le‘a and Grand Opening of New Nordstrom Wing
        Company: Bennet Group Strategic Communications
        Category: Community Relations
        Subcategory: Business - Products

       

Entry: Ala Moana Center Celebrates Shop a Le‘a and Grand Opening of New Nordstrom Wing
        Company: Bennet Group Strategic Communications
        Category: Events and Observances (Seven Days or Fewer)
        Subcategory: Business - Products

       

Entry: Hawaii Superferry 125,000th Passenger Promotion
        Company: McNeil Wilson Communications
        Category: Events and Observances (Seven Days or Fewer)
        Subcategory: Business – Services

       

Entry: 10th Annual Lantern Floating Hawaii Ceremony
        Company: Stryker Weiner & Yokota Public Relations, Inc.
        Category: Events and Observances (Seven Days or Fewer)
        Subcategory: Associations/Non-profit Organizations

       

Entry: Mauna Kea Beach Hotel Reopening
        Company: McNeil Wilson Communications
        Category: Events and Observances (More than 7 days)
        Subcategory: Travel and Tourism/Hospitality

       

Entry: Ignition Interlock Becomes Law in Hawaii
        Company: Bennet Group Strategic Communications
        Category: Public Service
        Subcategory: Associations/Non-profit Organizations

       

Entry: Ignition Interlock Becomes Law in Hawaii
        Company: Bennet Group Strategic Communications
        Category: Public Affairs
        Subcategory: Associations/Nonprofit Organizations

       

Entry: Mabuhay Manila! - Hawaiian Airlines Launches Honolulu - Manila Flights
        Company: McNeil Wilson Communications
        Category: Marketing Consumer Services
        Subcategory: Travel and Tourism/Hospitality

       

Entry: Hawaii’s Return on Vacation Campaign
        Company: McNeil Wilson Communications
        Category: Crisis Communications
        Subcategory: Travel and Tourism/Hospitality

       

 

       

KOA ANVIL AWARDS OF EXCELLENCE

       

Entry: Rebranding Royal Hawaiian Center
        Company: McNeil Wilson Communications
        Category: Reputation/Brand Management
        Subcategory: Travel and Tourism/Hospitality

       

Entry: Aloha Medical Mission 25th Silver Anniversary Gala
        Company: Olomana Marketing LLC
        Category: Events and Observances (Seven Days or Fewer)
        Subcategory: Associations/Nonprofit Organizations

       

Entry: Aloha Festivals - Preserving An Island Tradition
        Company: Communications-Pacific
        Category: Events and Observances (More than 7 days)
        Subcategory: Associations/Nonprofit Organizations

       

Entry: UH Bone Marrow Drive
        Company: University of Hawaii PRSSA
        Category: Public Service
        Subcategory: Associations/Non-profit Organizations

       

Entry: “The Power of Effective Public Relations: Winning the Fight for a West Maui Hospital”
        Company: Maui Communicators Public Relations
        Category: Public Affairs
        Subcategory: Business

       

Entry: Kraft Foods in Hawaii - Shop & Score 2008
        Company: Becker Communications
        Category: Marketing Consumer Products
        Subcategory: Packaged Goods

       

Entry: Kona Village “Green for Decades” Campaign
        Company: Current Events
        Category: Marketing Consumer Services
        Subcategory: Travel and Tourism/Hospitality

       

Entry: King Lunalilo Home
        Company: The Limtiaco Company
        Category: Marketing Consumer Services
        Subcategory: Healthcare

       

Entry: Introduction of Better Place Hawaii
        Company: Communications-Pacific
        Category: Marketing Consumer Services
        Subcategory: Other

       

Entry: Navigating a Voluntary Recall
        Company: Schweitzer Consulting LLC
        Category: Crisis Communications
        Subcategory: Business

       

 

       

KOA HAMMER WINNERS

       

Entry: Ala Moana Center Celebrates Shop a Le'a and Grand Opening of New Nordstrom Wing.
        Company: Bennet Group Strategic Communications. Category: Media Relations—Consumer Products.
        Subcategory: Non-Packaged Goods.

       

Entry: Hawaiian Host Christmas Medley with Raiatea Helm
        Company: Bright Light Marketing
        Category: Media Relations - Consumer Products
        Subcategory: Packaged Goods

       

Entry: bebe Loves Hawaii at Royal Hawaiian Center
        Company: McNeil Wilson Communications
        Category: Media Relations - Consumer Products
        Subcategory: Other

       

Entry: ‘Iolani Palace Awareness Campaign
        Company: The Limtiaco Company
        Category: Media Relations - Associations/Non-profit Organizations

       

Entry: “Affordable Kauai” News Release
        Company: McNeil Wilson Communications
        Category: Media Relations - Travel and Tourism/Hospitality

       

Entry: “Culinary Rehab”
        Company: University of Hawaii
        Category: Feature Stories

       

Entry: Opinion Editorial: “Evolving Waikiki Stays Popular and Competitive”
        Company: McNeil Wilson Communications
        Category: Editorials/Op-Ed Columns

       

Entry: Huaka‘i ‘Aina Ho‘oilina: Exploring the Lands that Sustain Us
        Company: Kamehameha Schools
        Category: External Video Programs

       

Entry: Hawaii Theatre 2008-2009: A Season for All to Enjoy
        Company: Mele Pochereva Public Relations
        Category: Brochures
        Subcategory: 10 Pages or More

       

Entry: “Fit to Fight: Pearl Harbor Naval Shipyard 1908-2008 The Story of “the Yard” and the Men and Women Who Made Her Great”
        Company: Pearl Harbor Naval Shipyard
        Category: Publications
        Subcategory: Books

       

Entry: Olelo Community Television Report to the Community
        Company: Olomana Marketing LLC
        Category: Annual Reports
        Subcategory: Nonprofit Organizations

       

Entry: Kona Village Repeat Guest Postcard Campaign
        Company: Current Events
        Category: Direct Mail/Direct Response

       

 

       

KOA HAMMER AWARDS OF EXCELLENCE

       

Entry: Club Monaco’s Hawaii Debut
        Company: Bennet Group Strategic Communications
        Category: Media Relations - Consumer Products
        Subcategory: Non-Packaged Goods

       

Entry: Whole Foods Market Offers Sneak Peek of First Hawaii Store
        Company: Bennet Group Strategic Communications
        Category: Media Relations - Consumer Products
        Subcategory: Non-Packaged Goods

       

Entry: Hawaiian Waters Adventure Park New Year’s Eve
        Company: Harris Agency
        Category: Media Relations - Consumer Products
        Subcategory: Other

       

Entry: Ala Moana Center’s 17th Annual Fourth of July Fireworks
        Company: Stryker Weiner & Yokota Public Relations, Inc.
        Category: Media Relations - Consumer Products
        Subcategory: Other

       

Entry: Puna Geothermal Venture 15th Anniversary Celebration
        Company: Hastings & Pleadwell: A Communication Company
        Category: Media Relations - Consumer Services
        Subcategory: Technology

       

Entry: Philip K White & Associates 40 S. School St. Offices Demonstrate Commitment to Building and Living Green
        Company: Bennet Group Strategic Communications
        Category: Media Relations - Consumer Services
        Subcategory: Other

       

Entry: Coldwell Banker Pacific Properties 10-Day Sales Event
        Company: Pang Communications
        Category: Media Relations - Consumer Services
        Subcategory: Other

       

Entry: The Power of Effective Media Relations: Winning the Fight for West Maui Hospital
        Company: Maui Communicators Public Relations
        Category: Media Relations - Associations/Nonprofit Organizations

       

Entry: Polynesian Cultural Center’s Iosepa: Voyage of Discovery
        Company: McNeil Wilson Communications
        Category: Media Relations - Associations/Nonprofit Organizations

       

Entry: Tornado Grand Opening
        Company: Becker Communications
        Category: Media Relations - Travel and Tourism/Hospitality

       

Entry: News Releases Regarding ATA & Aloha Airlines Shutdowns
        Company: McNeil Wilson Communications
        Category: Media Relations - Travel and Tourism/Hospitality

       

Entry: Op-Ed: Health research a sure way to better Isle lives, economy
        Company: Becker Communications
        Category: Editorials/Op-Ed Columns

       

Entry: New $70 million plan will deliver more than a hospital to West Maui
        Company: Maui Communicators Public Relations
        Category: Editorials/Op-Ed Columns

       

Entry: OutriggerHawaii.com (External Website)
        Company: Outrigger Enterprises Group
        Category: Websites
        Subcategory: External

       

Entry: Promoting Loyalty - One Photo at a Time
        Company: Schweitzer Consulting LLC
        Category: Word-of-Mouth
        Subcategory: General Word-of-Mouth Marketing Program

       

Entry: Maryknoll School - Clarence T.C. Ching Foundation Press Conference
        Company: Becker Communications
        Category: Press Conferences

       

Entry: Hilton Grand Vacations’ Grand Waikikian Soft Opening
        Company: Stryker Weiner & Yokota Public Relations, Inc.
        Category: Press Conferences

       

Entry: Club Monaco’s Hawaii Debut
        Company: Bennet Group Strategic Communications
        Category: Press Kits/Media Kits
        Subcategory: Products

       

Entry: Project DVD of the Honolulu High-Capacity Transit Corridor Project’s Draft Environmental Impact Statement/Section 4(f) Evaluation
        Company: Rapid Transit Division City and County of Honolulu
        Category: External Video Programs

       

Entry: Verizon Wireless’ Commitment to the Community
        Company: Bennet Group Strategic Communications
        Category: External Video Programs

       

Entry: “Reflections: The Ritz-Carlton at Kauai Lagoons” Newsletter
        Company: McNeil Wilson Communications
        Category: Newsletters
        Subcategory: External Audiences Primarily

       

Entry: Ha‘i ‘Olelo Ma Ka‘upulehu - Storytelling at Ka‘upulehu
        Company: Current Events
        Category: Brochures
        Subcategory: Fewer Than 10 Pages

       

Entry: Battleship Missouri Special Events Brochure
        Company: McNeil Wilson Communications Inc.
        Category: Brochures
        Subcategory: Fewer Than 10 Pages

       

Entry: Ku I ka Mahalo
        Company: Castle Medical Center
        Category: Publications
        Subcategory: Other

       

Entry: Annual Quality Report
        Company: Castle Medical Center
        Category: Annual Report
        Subcategory: Nonprofit Organizations

       

Entry: Chip In for Castle Golf Tournament
        Company: Castle Medical Center
        Category: Direct Mail/Direct Response

       

Entry: Distinguished Citizen Award Dinner invitation and program
        Company: Pang Communications
        Category: Direct Mail/Direct Response

       

Entry: Hawaii Superferry Serves Building Trade Industry
        Company: McNeil Wilson Communications
        Category: Advertorials

       

Entry: Hawaii Convention Center Advertorial
        Company: The Limtiaco Company
        Category: Advertorials