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The Clothes Chick duplicates presence with Kapahulu store


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POSTED: Wednesday, July 01, 2009

The Clothes Chick, a recycled fashion clothing boutique, has opened a second location, on Kapahulu Avenue.

Owner Susan Reaver had been eyeing Kapahulu for a second store, and says when a space finally opened up, she jumped on it. The new store measures about 1,500 square feet and officially opened on June 2.

“;I thought if you have two stores, you'll do two times better,”; said Reaver. “;Even though the economy isn't great, my philosophy is you don't sit and wait for things to come to you.”;

The first Clothes Chick store opened in just a 600-square-foot space in the summer of 2006 at 2013 S. King St. in Moiliili. A year later, it expanded another 700 square feet into the space next door.

The second store is at 415 Kapahulu Ave. in the former Aloha Market space.

Reaver said more tourists and walk-by traffic trickle into the Kapahulu store, which sells the same recycled fashions as the King Street store in addition to a few men's aloha shirts and vintage art. She hired three employees for the new store.

Clothes Chick has a simple business model—it offers customers store credit for bringing in fashions that can be sold as merchandise.

Reaver, who owned up to four similar stores in Canada, has a good eye for what will sell. She gives an estimate for the items—if accepted—and offers a voucher for store credit.

Reaver looks for quality, well-made items in good condition. While she values recent fashion trends, she also looks for unusual items.

“;We want things that you would buy yourself,”; said Reaver.

Dresses at the store average about $22 for tops, $15 for bottoms, and between $15 and $20 for shoes. Brands range from Armani to Chanel, St. John, Ann Taylor, INC, BCBGMaxazria and Calvin Klein.

Besides apparel, there are new accessories, including sunglasses, hats and jewelry.

Clothes Chick also carries designer handbags and offers cash for them.

“;We're doing OK,”; said Reaver. “;We're not doing gangbusters. People are still coming, but people are spending a little less.”;

Trends that are helping her today include more eco-conscious customers looking to buy recycled fashions. She's developed a core customer base over the years. So far, Reaver says, business at the new store is looking up.