No lying down in this fitness regimen


POSTED: Monday, December 01, 2008

Paddle Core Fitness LLC, a company focused on the sport of stand-up paddling, is launching monthly power workout sessions starting this month.






        What: Group power workout sessions where certified instructors provide an intense workout at a pace that fits the client. Sessions are available at three different levels: beginner, intermediate and advanced.


Where: Ala Moana Beach at lifeguard tower 1-E


Time: Sessions are 55 minutes long, held from 7 to 9 a.m. and from 4 to 6 p.m. Mondays through Fridays, and from 7 to 9 a.m. on Saturdays.


Cost: $150 a month (three sessions a week) for individuals who own their own stand-up paddle board and paddle, $200 for the company to provide equipment


To reserve a spot or for more information, e-mail .(JavaScript must be enabled to view this email address) or call 723-5357.



Stand-up paddle board enthusiasts say the sport works out all of the body's muscles, neck to toes.

“;It gives you a better balance of life,”; said Reid Inouye, president of Paddle Core Fitness. “;It takes away stress. People that were landlocked realize the ocean is really healthy for you in a sense of body and mind.”;

Each 55-minute session is touted as comparable to two hours in the gym. Certified instructors teach participants paddling techniques that target particular muscles.

Individuals are put in groups that fit their skill level. The workout sessions are for those who are familiar with the sport. (For those interested in learning, the company also offers stand-up paddle board lessons at $75 per person, with group lessons also available.)

Inouye, 52, established the company a year ago, teaching people how to stand-up paddle after he became hooked to the sport.

“;I haven't stressed since I started this,”; he said. “;I'm a lot stronger and healthier than I was 10 years ago.”;

The sessions offer a way to get toned and lose weight while enjoying the scenic environment. During a workout, sightings of fish or turtles are frequent.

“;It's the best gym you can go to in Hawaii,”; said Inouye.

His passion for the sport also led Inouye to create a magazine dedicated to stand-up paddling, due to debut in January. Inouye, a former surf contest promoter of 26 years, is co-publisher of a surfing publication, Heavywater Magazine, and executive producer of a surfing show, “;Heavywater Television.”;