How to earn loyalty from your tribe


POSTED: Monday, March 09, 2009

We all know that when you can prove that you provide top quality service or that your products are better than your competitors, you can sell your service or products.

When you can provide proof in the form of words, visuals, and testimonials you are building trust.

However, when it comes to proof, nothing has more of an impact than your actions.

There is a certain type of action that will always win you a tribe of loyals who will stick by you through thick and thin, even in the tough new economy we're all facing. It is a level of committed action that bonds you and your tribe together.

Words, words, blah, blah, blah mean less and less in this new economy. Taking action means getting blood on your face and a few broken bones. More important, if there's no “;blood on your face,”; there is no emotional bonding.

Now, this doesn't necessarily mean going out and getting in actual physical duels or fights for your tribe, industry or niche. That probably wouldn't be good for business — unless your business is the Ultimate Fighting Championship or World Wrestling Entertainment.

But, how many of us really go out into the marketplace and get bloody for our tribe by standing up for the rights of individuals or our tribe as a whole; by taking the arrows and leading the charge on a topic affecting our tribe.

To survive and succeed in business in the new economy, it is going to take more exceeding of expectations and delivering an outstanding quality product or service. That's a basic requirement that must be met. One simple way to get both is to advocate for the rights and needs of your tribe.

For example, I'm vigilant in advocating for the rights of small-business owners. I take action not just because I've been an entrepreneur since starting my first business at age 12, but because I know that we, as a group, are in the crosshairs of the looters in office.

I am passionate about revealing the path to prosperity, which, in my opinion, is now contrary to the common consensus. I don't care if I turn off someone who “;doesn't get it.”; Their opinion doesn't matter to me. I only care for the small-business owners and “;solo-preneurs”; who battle to overcome barriers carelessly thrown in their way on a daily basis. Any entrepreneur who knows me knows I'm willing to “;get bloody”; doing that.

Realize this truth — people may buy from a good marketer or salesperson. But they will only stand loyally behind a leader — in good times and bad. And, a leader has to be willing to get bloody and risk broken bones.


How have you gotten bloody for your tribe in the past?

Could you do it again? Or maybe even on an ongoing basis?

SumWhat are you doing to go beyond boring words to prove yourself to your tribe?

SumWhat could you do to win the trust of more members of your tribe, turning them into loyals?