Star-Bulletin Features



KHON news
leads for 39th straight time

In the battle for respectability among TV news viewers, KHON's No. 1 streak is gaining legendary status, right up there with Joe DiMaggio's base-run streak in the summer of '41. For the November ratings period, KHON has done it again -- 39 consecutive ratings periods as King of the Hill.

Last month, KHON's 6 p.m. newscast scored an 18 rating/34 share, staying ahead of KITV with a 10 rating/19 share, KGMB with a 7 rating/13 share and KHNL with a 4 rating/8 share. At 10 p.m., things are a bit closer, with KHON at 13 rating/27 share, KITV with a 11 rating/23 share, KGMB with a 7 rating/15 share and KHNL with a 6 rating/13 share.

The ratings points reflect the percentage of all TV sets, on or off, in a particular market, while the share is the percentage of sets actually being watched. So, at 6 p.m. during November, KHON's Joe Moore was delivering news to 34 percent of all Hawaii TV watchers who were actually watching.

KHON's numbers slipped slightly from the last ratings period in May, while KITV's went up, and KGMB's and KHNL's stayed fairly flat.

KHON's morning newscast scored a 6 rating/29 share, roughly equal to the scores of all three competitors combined. KHON also scored ahead in sign-off to sign-off percentages, with a 5 rating/17 share. In prime time, however, KITV's ABC line-up came in first, with a 10 rating/17 share.

Overall numbers of viewers tuning in to local news continue to slide, however. During the same 6 p.m. ratings period a decade ago, with fewer channels available, KHON scored a 24 rating/42 share, KGMB a 15 rating/26 share and KITV a 8 rating/14 share. Adding the numbers, 82 percent of viewers watched 6 p.m. local news in 1987, 74 percent in 1997.



Reported by Star-Bulletin staff



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