Stuffs

For the interior, exterior and posterior

Friday, October 31, 1997


Fridgedoor.com
The Wallace & Gromit characters are top-sellers
in Chris Gwynn's line of refrigerator magnets.

Refrigerator magnets
stick to the Web

Chill out with Al Gore, the Wizard of Oz and any of hundreds of refrigerator magnets -- the 1997 equivalent of the wall poster.

A fledgling Massachusetts company, Fridgedoor.com, offers more than 750 different magnets on the Internet.

There are magnets to cover just about any obsession, including the Beatles, flowers, pets, Spiderman and more, according to Chris Gwynn, who created Fridgedoor.com.

"Many of these high-quality items are handmade by local artists, and were until now sold only in their immediate geographic area," says Gwynn. "Now these items are available to anyone in the world."

Best-sellers are Wallace & Gromit magnets, based on BBC Claymation characters, an eccentric man who talks to his dog. There are 20 Wallace & Gromit images at $3.50 per magnet; the series costs $77.50, which includes postage.

Gwynn's favorites are "really stunning" flowers, such as roses, daisies, lilies and pansies -- single or in bouquets -- at $2.99 each

He says he started the site with the goal to become the deepest source of magnets for fellow collectors.

"While we certainly have achieved that goal, our customers have helped us appreciate how much fun they are as gifts."

This gift-giving concept enabled Fridgedoor.com to expand from licensed characters, such as Star Wars and Star Trek, to more gift-oriented categories, such as weddings, birthdays and holidays.

The Fridgedoor.com catalog is available on the World Wide Web at http://www.fridgedoor.com

MasterCard and Visa are accepted online. Customers can also fax orders to (617) 689-0601 or send checks to: 21 Dixwell Ave., Quincy, Mass. 02169.

Gwynn plans to publish a print catalog in the spring. Call him at (617) 770-0923.



From staff and wire reports



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