Executive Profile
Monday, June 3, 1996

Name: Robin Dias
Age: 42
Position: President, chief executive officer, Blimpie Pacific
First job: Fast food restaurant
Favorite pastime: Writing

Dias says Blimpie to bulk up Pacific presence

Eight more Blimpie Subs and Salads outlets are planned in the Pacific area by the end of 1997, said Robin Dias, new president and chief executive officer of Blimpie Pacific. Four will be in Hawaii, three in Guam and one in Saipan.

"The only way to compete with other fast food chains is by having more sites and better locations than your competitors," Dias said.

Blimpie has grown to 12 locations in the Pacific in just four years, he said, with one of the most recent Hawaii openings being inside a convenience store at a Texaco station near Waikiki.

Dias has been working in restaurants for about 25 years, including 15 years as a general manager for the Spencecliff Corp. Dias had a Blimpie franchise in Kailua for two years before selling it last year, he said.

Blimpie has 1,500 restaurants nationwide.


By Jerry Tune, Star-Bulletin



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