Secrets to Success
Make the most of a new-media marketing hub
A new-media marketing hub is not a blog. A blog helps with the attraction and connection parts of the tribal- seduction action triad. However, conversion cannot be accomplished efficiently on a regular blog.
A new-media marketing hub is not a regular sales site. A sales site may be optimized for conversions, but no matter how well written the copy, how persuasive the videos, how shocking the offer is, it will fail miserably when it comes to attraction and connection.
A ew-media marketing hub is a single site that combines attraction, connection and conversion. By having one central destination for your tribe, the hard pitch can fall away. With some careful planning, application of tribal-seduction principles and an understanding of human nature -- you can strategically hide "pathways" to conversion that your tribe will discover on their own. You are only there as the trusted provider, not a hard-pushing salesperson. When it's done properly, no rapport is broken - and, even if you don't make a sale, trust is increased!
So how do you maximize the profit impact of your new-media marketing hub?
I've broken this down to five steps. Some require you to take action, other things happen automatically.
» Step 1: Start at your hub with the creation of content that's valuable to your tribe. Choose a media format (video, copy or audio), post it and you're off.
» Step 2: Like the rays of the sun shining out across the sky; you begin to radiate additional sources of exposure for your new content. At some of these destinations you may have to actually take action yourself, such as news releases and article publication. Others are automatic: social bookmarking; RSS and blog directories; iTunes, Podcast Alley, etc; and YouTube, Revverm Google Video etc.
» Step 3: Requires personal interaction. You (or one of your team) must go out and interact in the new-media channels online. There is no cheating here; however, you don't necessarily have to hit every one of these channels.
» Step 4 is easy because this is happening "automagically" for you behind the scenes. Whether you build and maintain a ew-media marketing hub on your own, or put a BLOGi360 hub to work for you, the key is the automated service to your subscribers.
» Step 5: As your engagement radiates outward, the energy you put out comes back to your hub in the form of tangible results: deeper relationships with current clients, more trust with new members of your tribe, and new visitors-- whom you immediately focus on welcoming into your family.
When you're leveraging your new-media marketing hub properly, you'll be getting both new exposure and relationship reinforcement.
And, most important of all -- persuasively, influentially and seductively -- you'll move people from interaction with you on social networks over to your new-media marketing hub.
is the lead business coach at RPM Success Group Inc. Reach him at JPM@RPMsuccess.com
or toll-free at (888) 334-8151.
Deborah Cole Micek
, chief executive officer of RPM Success Group, is a business success coach and life strategist. Reach her at DCM@RPMsuccess.com
or toll-free at (888) 334-8151.