Perry and Price dominate radio air waves in Honolulu once more
Honolulu radio ratings show new leaders, while the perennial No. 1 team is still tops
The morning radio show hosted by Michael W. Perry and Larry Price is No. 1 again in the Arbitron
ratings for Honolulu.
Except for one circa-1980s loss, the team has been on top since it took over from the late Hal Lewis, known as J. Akuhead Pupule, in 1983. The late Michael Qseng earned the No. 1 ranking that one time. The team marks its 25th anniversary with a special event next weekend.
TOP RADIO STATIONS
Honolulu's top radio stations and morning shows for spring 2008, according to audience share:
||Sp. '07 (rank)
|1. KSSK-FM 92.3
|2. KINE-FM 105.1
|3. KRTR-FM 96.3
|4. KCCN-FM 100.3
|5. KHUI-FM 99.5
|6. KDNN-FM 98.5
|7t KGMZ-FM 107.9
|7t KPHW-FM 104.3
|9t KSSK-AM 590
|9t KUCD-FM 101.9
TOP RADIO MORNING SHOWS
Share is the percentage of audience listening (ages 12 and older).
||Sp. '07 (rank)
|1. KSSK-FM/AM 92.3/590
|2t KINE-FM 105.1
|2t KCCN-FM 100.3
|4. KRTR-FM 96.3
|5. KUCD-FM 101.9
Survey dates: April 3 to June 25, 2008.
Source: Arbitron Inc.
One of the two stations on which the Perry and Price show is aired, KSSK-FM 92.3, has just logged its 31st consecutive No. 1 Arbitron ranking, called "the book," in the industry.
"We're very happy with the numbers. We continue to work very hard to make our stations as good as they possibly can be," said Chuck Cotton, vice president and general manager, who also oversees the other six Honolulu stations owned by Texas-based Clear Channel Communications Inc.
The rankings that get published in the newspaper and posted on radio industry Web sites provide bragging rights for the stations, but advertising revenue comes from how well stations perform in their target demographics.
Clear Channel's KUCD-FM 101.9 was among the cluster's climbers, jumping nearly three share points into the top 5 morning shows 12-plus. However, it also made the top 5 among adults 25 to 54, seen as a money demographic.
KINE-FM 105.1 is second-ranked overall and "had the biggest increase," in the station cluster owned by Georgia-based Cox Radio Inc., according to Vice President and General Manager Mike Kelly.
Cox stations are Nos. 2, 3 and 4 overall and have three of the top five morning shows overall, as well as two of the top five among adults 25 to 54.
Clear Channel has the other three in that demographic: the simulcast on KSSK-FM and AM, KUCD and KIKI-FM 93.9, though KUCD was the only one of those Clear Channel stations that gained share.
KHUI-FM 99.5, with its satellite adult standards programming, leapt into the top five overall, while sister-station, KGMZ-FM 107.9 maintained its top 10 status.
"I think the book that came out shows our product is positioned properly," said market manager Jeff Coelho, who left an almost three-year stint in government service to resume his lifelong broadcast career.
Afternoon drive is also important for radio stations and a bright spot for those owned by Maui-based Visionary Related Entertainment LLC was classic rocker KPOI-FM 105.9.
"It made a very nice improvement in cume, or the number of people that listen to the station," said Director of Programming Brock Whaley. "We've recovered well from the loss of a key personality to an even higher ranking among persons 25 to 54."
Michelle Shockley joined KPOI as afternoon host in February following the departure of Dave Lawrence.