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Secrets to Success
Deborah Cole Micek
and John-Paul Micek
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Be your own Big Brother for your site
Ever wonder exactly what visitors do when they land at your site? What they're looking at and clicking on? How they're moving around?
Knowing the answers is the only way you can fine-tune your site layout, links, sign-up forms -- anything that is interactive on your site.
But that takes some Big-Brother-like watching and, to put money in your pocket, how you watch has to be easy, intuitive and actionable.
Enter the powerful, visual-based analytics service called Crazy Egg (crazyegg.com), a simple solution for optimizing your site and your marketing, new media or otherwise.
We've been testing Crazy Egg on several of our sites' blogs. The results have been very helpful. Once you start playing Big Brother, you'll have several ways to slice-and-dice visitor actions. Crazy Egg lets you choose different views that give you different info.
Crazy Egg's newest view, Confetti, lets you see colored dots on the screen, each one representing a click. You have control over what data is displayed -- referrers, search terms, time-to-click and more.
Even more helpful is the ability to hover/click on each dot to see the full details for that click -- and that visitor: where they came from, what browser they were using, what screen resolution they had, etc.
The overlay view in Crazy Egg is the easiest view to work with. Each "+" symbol you see expands to the initial view showing the number of clicks for that area of the page. Another click on the "more +" of the tab opens all the referrer info for that area of the page. It's clean, simple and will give even the newest marketer ideas on how to optimize the pages.
Another cool view is the "heatmap." Try viewing clicks on "other" areas. These are essentially non-clickable places where people tried clicking. This option is available in any view, but I've found it most helpful in the heatmap view.
In our test, I could see that quite a few people tried clicking on our "ONE DOLLAR" coupon code. It is just regular copy reminding them of an aforementioned offer. We didn't think that people would go directly to this page where they would see the "ONE DOLLAR" coupon for the first time. So we changed the information and links to take advantage of that. Without Crazy Egg tracking, we would have never known that people try to click on things that are not clickable.
Crazy Egg is simple to use. And the insight you gain is easy to apply. Best of all, you can start testing Crazy Egg for free. And, when you're ready to kick your tracking up to the next level, it's dirt cheap.
It has never been easier to optimize your site for maximum attraction, connection and profits.
John-Paul Micek is the lead business coach at RPM Success Group Inc. Reach him at
JPM@RPMsuccess.com or toll-free at (888) 334-8151.
Deborah Cole Micek, chief executive officer of RPM Success Group, is a business success coach and life strategist. Reach her at
DCM@RPMsuccess.com or toll-free at (888) 334-8151.