Isle brand group goes through rebranding of its own
The Hawaii Advertising Federation
may soon find itself like the old Holiday Mart
, as it rebrands and renames itself.
You know you've run into a kama'aina when they tell you they just bought something at Holiday Mart. Then they say "Daiei." Then, often after a frustrated sigh, they will say "Don Quijote."
Henceforth, the ad club formerly known as HAF shall be called the American Advertising Federation - Hawaii, or AAF-Hawaii, for short.
Its Web address will also change eventually to www.aafhawaii.org, but "the goal is to change everything over one-time," said Paul Lam AAF-Hawaii president -- previously president of HAF.
New letterhead and collateral are being prepared to reflect the new nomenclature and it will all debut in due time, he said.
The nonprofit industry organization has changed its name to better align itself with the national, parent organization, the American Advertising Federation.
"The initiative (to realign local clubs) just started this past year, and they're still trying to get everybody to change over," he said.
To wit, despite being in the land of the rebel yell, all the ad clubs in Alabama tow the AAF-dakine line, from Birmingham to Tuscaloosa.
Conversely, none of the chapters in New York state have rebranded. They are still called the Advertising Club of Buffalo; the Advertising Club of New York; Advertising Women of New York; the Rochester Advertising Federation and the Syracuse Advertising Club.
Curious, since some of the biggest, baddest, most sought-after advertising, marketing and branding agencies in the world are in New York City.
Some, though, are in lesser-known marketing Meccas, such as Kansas City, Mo., from whence Kirk Kirkpatrick currently hails.
Now senior vice president and creative director at Bernstein-Rein Advertising, Kirkpatrick has worked on award-winning advertising many folks would recognize, for mega-brands such as McDonald's, Wal-Mart and Time Warner Cable.
Some of us view advertising and wonder what it was like to be in the meeting or meetings during which that concept was decided upon.
That's just the kind of thing Kirkpatrick will reveal at his upcoming presentation to members and guests of AAF-Hawaii at its monthly luncheon from 11:30 a.m. to 1:30 p.m. Tues., Aug. 19 at the Hawaii Prince Hotel.
Prior to Aug. 14, registration costs $33 for members of AAF-Hawaii and Ad 2 Honolulu; $39 for nonmembers and tables of 10 cost $295. No-shows will be billed.
Reservations can be made online at hafspot.com or by calling 532-0555.
is a reporter with the Star-Bulletin. Call 529-4747, fax 529-4750 or write to Erika Engle, Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210, Honolulu, HI 96813. She can also be reached at: firstname.lastname@example.org