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Secrets to Success
Deborah Cole Micek
and John-Paul Micek
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How to track your stats on YouTube
Recently, when you posted a video to YouTube, tracking information was limited to how many times your video was viewed or commented on. Now Google has boosted YouTube's tracking power to allow new-media marketers to analyze video performance more effectively.
The new tools help put the performance of a video into context over time. You can see where your tribe is coming from and how well your message is connecting with your audience. And, a big plus -- you're now better able to get ideas on how to improve your videos and track how your improvements translate into attention.
To access your new stats, log into to your account then "My account > Videos, Favorites, Playlists > About This Video."
The left side of your screen when in the "Views" tab will give you:
» How many countries in which your video was viewed at any given time period
» A slider bar to select any time range you want since you posted your video.
The right side of your screen when in the "Views" tab will give you a color-coded map showing the countries in which your video was viewed.
Click on the "Popularity" tab and you'll see:
» The relative popularity in a given territory
» A map showing popularity instead of views
Unlike total viewership counts, this information is available only to the user who uploaded the video. Some data is still limited to paid advertisers and partners, including information on how many viewers make it through 25 percent, 50 percent or all of a video.
If you doze off when you hear the words 'analytics' or 'tracking,' because you're not sure how to use the data at your fingertips, wake up! Tracking your efforts and making improvements based on data (instead of feelings) is the key to making things more fun and profitable in any area of business.
Here are a few starter ideas on how to use YouTube's new analytics.
If your niche is in extreme sports, you may find that your viewership peaks on Thursday. So you could release new clips then.
You may see that your viewership on your videos starts to dip or flatten out after three weeks. That would let you know that you should release a new video at least every three weeks. You can test a shorter frequency to see what that will do to increase viewership and hold those higher numbers for a longer time period.
If you're investing expert and see that your videos are popular in South America, you could test releasing your videos in English and Spanish.
With this new information, you can concentrate on creating compelling new content that appeals to your tribe and post your videos on days you know these viewers are active on YouTube.
John-Paul Micek is the lead business coach at RPM Success Group Inc. Reach him at
JPM@RPMsuccess.com or toll-free at (888) 334-8151.
Deborah Cole Micek, chief executive officer of RPM Success Group, is a business success coach and life strategist. Reach her at
DCM@RPMsuccess.com or toll-free at (888) 334-8151.