Secrets to Success
Do women rule on ‘Twitter’
I recently wrote a piece on the new-media marketing blog for Entrepreneur Magazine and it caused quite a bit of controversy. In the article, I raised the question of women having a natural advantage when it comes to the art of influence and online persuasion. I've written similar columns on the subject right here, too. On the blog, the topic generated a lot of comments and stirred up both men and women to join in and share their opinion.
As a matter of fact, the topic was so controversial that the buzz continued on "Twitter" and at parties in the "real world" - including at a recent get-together with one of my clients living here on Oahu.
While we were walking on the beach in Kailua to catch the sunset, he began to say, "Women Rule on Twitter." The conversation went in another direction. But then, a couple of mai tais later, once again, he made the statement and the controversy took over. In the dark of night he "might" have admitted too much of what he REALLY thinks about women, and how he can't compete with them on Twitter.
Whether he said what he meant or not, it sure had me laughing. Is he just sexist? Or, maybe he is simply admitting that women do indeed have a natural advantage for any type of social networking activity on the net.
My partner, J.P. chimed in and went on to agree that women really DO indeed rule on Twitter. He said it was because they have (and I quote) "The Whole Package."
What do you think the whole package is, giving women the advantage on social networking sites?
And, is it only women who have the whole package when it comes to winning on Twitter, or can men develop the skills necessary to win in the new-media marketplace?
Of the people who responded to the blog, the most common response was that women have the gift of gab making women more approachable and engaging. "Women make better networkers because they are more concerned with relationships and men are more concerned with a deal ... many more women (than men) have a better hold on how to communicate on a personal level than many men, and that translates to new media," said one blogger. Another commented, "I do notice women talk more on Twitter, but the tone of conversation is very different from men. Men seem to be more business-oriented in their conversations. They also link to more analytical, stats and controversial info ... women seem more diverse ... (women) don't stop at business."
The conclusion gathered from all the responses is that women do, indeed, rule on Twitter and in all new media because women, in general, naturally know how to be social and interact. We do more, intuitively, and we know how to multitask. Men can learn how to do this, and they don't need a mai tai, they just have to WANT TO.
Deborah Cole Micek
is a business coach at RPM Success Group Inc. Reach her at Deb@RPMsuccess.com
or toll-free at (888) 334-8151.