TheBuzz Erika Engle

---

Advertising as you’ve not heard it before

Just about everybody slams advertising copy from their armchair or driver's seat. Either it is too repetitive on price-and-item or phone number, it is grammatically offensive, or it is just plain dumb, causing one to wonder if real grown-ups were paid actual money to write it.

But what about those shining examples that are evocative, provocative or truly funny?

Perhaps it should have a stage for a more theatrical presentation.

The Hawaii Advertising Federation is hosting its first-ever ad copy slam, sort of like a poetry slam, but for advertising materials.

The larger idea behind some of HAF's events is to showcase different elements of advertising in a fun way, said April Rutherford, creative director at Hendrix Miyasaki Shin Advertising Inc. She is also board secretary for the advertising federation.

It is also "kind of a way to bond, to celebrate advertising," outside the regular work environment, she said.

The event, called, "Creative/Juiced 3: The 1st Annual HAF Copy Slam," will be from 6 to 8:30 p. m., May 28 at rRed Elephant at 1144 Bethel St. Registration starts at 5:30 and the cost is $15 for HAF members, $20 for all others before May 24 and $25 thereafter.

There is more information at hafspot.com and reservations can be made at 532-0555.

"It would be great if people could send in the copy ahead of time ... hopefully it was an ad that ran," Rutherford said.

People can either present their own copy, or, if shyness prevails, improv group On the Spot will provide the interpretation.

AGLOW IN LIMELIGHT

Turtle Bay Resort is capitalizing on its PR momentum after appearing "as itself" in the movie "Forgetting Sarah Marshall."

Location names are often changed in movies, but not this time. Talk about product placement.

The resort, which has hosted movie productions including "Fifty First Dates," "Baywatch Reunion" and "The Big Bounce," is now offering a "Forgetting Sarah Marshall" package -- for couples.

Starting at $3,000, it includes four nights in a beach cottage, a luau, dinner for two at Ola and either surf lessons or a round of golf -- as seen in the movie.

A bit of visitor curiosity having nothing to do with the film got the resort another bit of publicity.

Chef Rodman Machado, of Turtle Bay's Palm Terrace restaurant, divulged his recipe for Hawaiian Seafood Chowder to Bon Appetit magazine in response to a reader request.

The recipe is on page 38 of the May issue. It also should be available online, but alas, a search for "Hawaiian Seafood Chowder" did not produce the same recipe.