Pele action not limited to Big Island
He plays one on TV, but master of ceremonies Andy Bumatai also played talk show host at Saturday night's Hawaii Advertising Federation Pele Awards ceremony at Hilton Hawaiian Village.
"He did an opening monologue," said Barbara Scott, awards executive producer and American Advertising Federation District Governor for Hawaii.
Bumatai's audience of 400 was a mite larger than at weeknight tapings for his TV show, "NightTime with Andy Bumatai" -- and it's fair to say most were dressed more formally and were, um, enjoying the no-host bar.
This year 101 entrants submitted 850 entries in dozens of categories. Of the 251 finalists, there were 52 first-place winners of gold, or Pele Awards; 95 silver award-winners; and 104 awards of merit, or bronze award winners.
There were no sweeps this year, Scott observed, meaning awards were well-scattered among the entrants.
Of the Best of Show winners, Milici Valenti Ng Pack Inc., took home the broadcast award as well as four additional Peles; Matsumoto & Clapperton Advertising LLC got the print nod plus three additional Peles and Tori Richard Ltd. took the design category plus two more Peles.
Milici took home five awards in all, as did Anthology Marketing Group Inc., parent company of Laird Christianson Advertising and Starrtech Interactive, which took home four trophies and one trophy, respectively.
One of the night's most poignant moments, Scott said, was when Milici was announced the winner for its musical score for long-time client Aloha Airlines.
"When they won for it, everybody in the room stood up and applauded ... it was very touching," she said. "The commercials were fabulous," said Scott.
Some multiple awards this year were taken home by unusual suspects -- unusual in that they are smaller or younger shops than the large agencies that generally garner greater gold.
Wall-to-Wall Studios Inc. won four Peles, as did Clifford Cheng's VOICE, a numerous repeat winner for its work for Hawaii Skin Diver magazine. This time he also won for work for the American Institute of Graphic Arts Honolulu chapter's "Hawaii's 5-0" campaign, a graphic awards competition.
Winning three trophies each were the formerly unimonikered composer Davo Coria, Tori Richard -- known more for aloha wear than advertising achievement -- and Core Group One Inc., the agency formerly known as Ogilvy Mather Hawaii.
Two neighbor islands were represented with wins by Maui's Sae Design Inc., Agape Design Inc., Gilbert & Associates LLC, Review Publications, Infographic Design, and Nelson Makua Design of the Big Island.
is a reporter with the Star-Bulletin. Call 529-4747, fax 529-4750 or write to Erika Engle, Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210, Honolulu, HI 96813. She can also be reached at: firstname.lastname@example.org