For ad-trivia buffs, it’s time to get your game on
OK it's time to 'fess up. If, since the Super Bowl, you have announced your intention to go on a "cheese run," (when you were really going for beer, wine, or spirits), raise your hand.
If you have tried to up your cool points with your kids by speaking in "text," raise your hand. BTW, ROFL, that's FTL. (Translation: Don't even bother, it doesn't work that way. You're a parent. Deal with it.)
If, when buying Pepsi products, you are tempted to embarrass your kids by bobbing your head to the side, a la the Roxbury Boys, raise your hand.
If you raised your hand once, twice, or three times, you may be an Ad Maniac -- and the Hawaii Advertising Federation wants you.
Catchy advertising does more than sell products and services -- it becomes part of our lexicon.
Hence, HAF is planning another Ad Mania advertising trivia game from 5:30 to 9 p.m. April 30 at Dave & Buster's.
Here's the thing -- you have to remember the sponsor behind the slogan.
HAF Past President Matt Heim offered a quick test of your top-of-mind-recall (and for that matter, success in branding).
Which products' advertising asked or said:
» "Does she, or doesn't she?"
» "Is it live, or is it (blank)?"
» "When it rains, it pours."
Teams of five to eight are typically 9-to-5ers in advertising-related businesses, but HAF welcomes all comers to the event that will raise funds for ongoing programs including scholarships, said Heim, ad maniac and vice president of Honblue Inc.
"Part of the excitement is, that let's say you're on one team and you see another team that's in the lead, you buy coupons ... and you can actually send a member of the other team to jail for a round," he said.
A whole team, save one player, can be banished to the bastille from whence they are barred from competing in that round, skewing the odds a little.
By round five or six as many as 40 contestants can be confined in the clink, Heim said.
CP Advertising, a unit of Communications Pacific Inc. is the returning champion.
Unlike at the College Connections Hawaii Quiz Bowl, Ad Mania teams have not shown up wearing team shirts, Heim said.
The cost is $25 for members of HAF and Ad 2 Honolulu and for students; $30 for nonmembers. Tables for eight are available, as it is a team event, but if you don't have a team, HAF can match you with one.
Reservations and payments will be accepted at hafspot.com beginning April 7, Heim said.
The registration deadline is April 24, after which rizz-vips will cost $5 more.
˙ʇʃɐs uoʇɹoW 'xǝɹoɯǝW 'ʃoɹıɐʃↃ :sɹǝʍsu∀
is a reporter with the Star-Bulletin. Call 529-4747, fax 529-4750 or write to Erika Engle, Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210, Honolulu, HI 96813. She can also be reached at: firstname.lastname@example.org