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Secrets to Success
Deborah Cole Micek
and John-Paul Micek
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Web 2.0 is wonderful for women
The power of Web 2.0 is enormous. And, it gives women an edge. This is just not talk off the top of my head. Once I explain, I'm sure you'll agree.
Historically, women have been the ones who have built relationships with their clients and vice versa. And now, more than ever, it's what millions of women want to feel connected to the person they do business with. Why? Because we no longer have many opportunities to sit and talk to the people we do business with. It's a cold, lonely world out there. In a populated, overcrowded marketplace, there are more lonely souls than you can possibly imagine.
Picture Mary sitting at her computer. She's checking her messages. She is completely inundated with spam, boring text messages, newsletters, and advertising messages. She becomes jaded, cold -- distant to all of them -- she has an empty, cold feeling in the pit of her stomach.
But then, you enter her computer. She sees your smiling, happy face looking right at her through the computer! That's because you discovered the importance of using new media and Web 2.0 to deliver your message. She's intrigued.
So, she clicks on your video to see what you have to say. Mary smiles as she sees you looking directly into her eyes through your Web cam, delivering a personal message that speaks to her like no other marketing message has before. It's like the old days when we personally knew the person behind the store sign.
Your message reaches Mary's very core. She feels instantly connected to you -- like family. She feels that she has known you for years.
Mary immediately subscribes to your blog/podcast and becomes one of your regular viewers, watching your show every week to hear what you have to say.
One morning she decides to make a purchase from you. And, because she has grown to know, love and trust you, she buys from you. Not only does she buy from you once, but she comes back and makes more purchases, again and again, and she persuades all her friends and family to buy from you as well.
Mary has become your number-one favorite fan. And you love her right back, because of all the loyalty she gives you.
Her admiration for your work/product/service makes up for all the long hours, sleepless nights, and money that you've invested into delivering a superior product or service that really helps people.
That, my friend, is the power of using Web 2.0 -- the right way. It's the power of using Web 2.0 to increase your female customer base. And don't think that you'll only attract women. Web 2.0 works on men, too. Every man I know enjoys being treated like he is the only man in existence. So make him feel like he is and put your Web 2.0 power to work today. He'll be buying from you in no time.
John-Paul Micek is the lead business coach at RPM Success Group Inc. Reach him at
JPM@RPMsuccess.com or toll-free at (888) 334-8151.
Deborah Cole Micek, chief executive officer of RPM Success Group, is a business success coach and life strategist. Reach her at
DCM@RPMsuccess.com or toll-free at (888) 334-8151.