NADINE KAM / NKAM@STARBULLETIN.COM
The Fafinettes, from left, Eriko, Monoka and Ermine (platinum hair), posed for photographs with visitors from Japan, during a M.A.C Fafi event at DFS.
M.A.C's Fafi collection brightens the day
To enter a M.A.C boutique this spring is to inhabit the colorful world of the Fafinettes -- Ermine, Eriko and Monoka -- characters created by the French graffiti artist Fafi to embody the spirit of the cosmetic company's spring collection of exuberant, lively colors.
"She creates really adorable Japanimation anime characters and this collaboration combines animation and creativity. It's sexy and playful, and we want to encourage that idea of not taking yourself or makeup too seriously," said M.A.C key artist Victor Cembellin, who was in town for last week's Shop A Le'a festivities at Ala Moana Center.
Women should be free to have fun with makeup.
The introduction of the collection was abetted by the Fafinettes themselves, who sprang to life to put in appearances at DFS last week and at the Ala Moana M.A.C store on Saturday.
So vivid are the characters that M.A.C's director of events, Seth Dolan, was able to spill all about the girls, who possess personalities and lifestyles fans can identify with.
Ermine, for instance, is a Frenchie who now lives in New York, loves Brooklyn and eating Indian food in Queens. She was once a DJ but has moved on now that it's become too trendy. She hates all Tom Cruise movies, especially "Jerry Maguire."
COSMETICS COURTESY M.A.C
M.A.C's Fafi Eyes shadow compacts ($36) and powder blush ($17.50).
Eriko is the big sister of the trio who hails from Japan but loves Paris, Moroccan cuisine and collecting blue ashtrays from chic clubs and restaurants, such as Caviar Kaspia in Paris. Her biggest peeve is restaurateurs who don't participate in food drives.
Monoka is a bibliophile who loves Tokyo's technology-driven culture, drinking shochu and collecting 1950s-era French erotica.
The limited-edition Fafi-illustrated packaging bearing the trio's likenesses was designed to help brighten a woman's day as she's preparing to go out in the morning.
COSMETICS COURTESY M.A.C
From left, M.A.C's "Belighted" gilded peach bronze iridescent powder compact ($21); "Girls Will be Girls" nail lacquer ($10); and a trio of Paint Pot cream eye pigments ($16.50).
"I love how cute it is, and to have these pieces in your drawer is to feel alive and creative when you see them," Cembellin said. "It's also a reminder that makeup is supposed to be fun, and not so official. It's OK to have makeup be silly."
The colors are bright, as befitting a fashion season where bright citrus colors and sunset hues abound.
"I feel like this collection was made for Hawaii," Cembellin said. "It seems like women here are not afraid to play with makeup or color. If you're already wearing pink, we'd like you to try it a little more revved up, amped up."
The collection includes a quad eye compact ($36) with colors of melon, cantaloupe and lemon with navy blue. A more sedate palette offers pink and peachy neutrals.
Sheer but vibrant lip glazes come in a vivid orange called "Flash a Dash," an iridescent pink called "Fun N' Sexy" or hot pink "Totally It" to help you achieve your total 10 look.