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Secrets to Success
Deborah Cole Micek
and John-Paul Micek
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The best trait is to be trustworthy
There are many qualities that every successful new-media marketer must have. However, the number one quality is trustworthiness. This statement puts us right in the middle of a controversial topic: Who is more trustworthy -- women or men?
Like it or not, numerous surveys show that both men and women feel that women are naturally more trustworthy than men. Women are more trustworthy than men -- not just in relationships -- but in business as well.
Whether this is true, it is not for me to say, especially since perception is reality. Therefore, women have an advantage in business when it comes to quickly and easily establishing trust in the sales relationship.
Often, men mistakenly think that sales and marketing are all about research and planning. While research and planning are important activities to engage in for any business transaction, all the research in the world will not take the place of establishing trust in the relationship. Without trust, there is no use for research, period. Therefore, planning must be set on the foundation of trust.
Historically, women have known how important it is to trust their intuition. So when salespeople try to manipulate us, we depend on this sixth sense that tells us whether to move forward or move on.
Interestingly, society, our spouses, and the corporate world have tried to teach us that intuition is not as important as facts. They've tried to get us to rely less on our intuition and more on data. And, it is a sad day anytime corporate America succeeds in killing this natural instinct, the gift almost all women have been born with.
Fortunately, wise women know that ignoring their instincts would be a fatal mistake, and, therefore, they continue to trust their gut when making important decisions.
Wise men have also come to rely on their female partners' intuition. That's why a husband often will hold off on the decision-making process until he can run it by his wife.
Could this be where the phrase, "Behind every successful man there is a woman" came from? Perhaps it is women's intuition that has been backing up men's decisions that initiated this expression.
We all know that trust is critical in any business relationship. Since women know how to build trust, naturally, they have a major advantage over men when marketing with new media.
My women's intuition says that if you can get a male/ female partnership to run your business, you'll have an even greater advantage by applying each person's natural skills to the appropriate task needed in the company.
John-Paul Micek is the lead business coach at RPM Success Group Inc. Reach him at
JPM@RPMsuccess.com or toll-free at (888) 334-8151.
Deborah Cole Micek, chief executive officer of RPM Success Group, is a business success coach and life strategist. Reach her at
DCM@RPMsuccess.com or toll-free at (888) 334-8151.