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Secrets to Success
Deborah Cole Micek
and John-Paul Micek
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A genuine welcome is the way to go
What makes a Marketplace Molester? How do Tribal Seducers act in contrast?
Knowing the difference can set you up to attract crowds of raving fans, or be scorned and hated.
My partner, JP, and I were recently in Sydney, Australia. We had just arrived and were happy to be walking along Manly Beach where we must have passed at least 50 places to eat. Yet, JP could not decide where he wanted to eat!
We walked back and forth along the strip -- in the rain no less -- trying to choose from among five to eight restaurants that we thought were possibilities. Finally, since we couldn't make a decision on a place that we both liked, we agreed to just go back to the place where a man named Basil had invited us to join him a few hours earlier.
There he was, the Tribal Seducer, in front of his restaurant, welcoming us as we were walking by. His exact words were, "Whenever YOU are ready, we'd love to have you join us."
He was so welcoming, inviting, and not pushy. I didn't feel like I had to say, "No, we aren't hungry. We just arrived." Instead, he simply greeted us with a warm smile, made eye contact, and told us about a few specials.
Now that's seduction marketing. And that is what ultimately affected our decision on where we'd spend our money for lunch that day.
What a contrast our Tribal Seducer is to the guy standing in front of a store with a sign reading "Closing Down Sale." He was yelling at people as we walked by: "Last chance to get these great deals!"
We kept walking, as did most other people. We would have kept walking because of his attitude even if we hadn't noticed that it was the exact same sign that was hanging in front of his store last year. This guy is the epitome of the physical Marketplace Molester.
Not too far along the strip from the Marketplace Molester was a physical Spammer, pushing promotional leaflets into the hands of walkers-by. People, including us, avoided walking too close.
Both the Molester and the Spammer looked like they were being kept there at gunpoint. Funny thing, they looked embarrassed, too.
Too much longer in those positions and they'll either burn out or become desensitized to the abuse they perpetrate.
How will you know when that happens? Just like with Internet marketers who continue down the marketplace-molestation path, they'll begin to defend their actions and intensify their attacks. So sad, especially since it can all be avoided.
With new media, it's easier than ever to be a Tribal Seducer. Why would anyone want to take the Marketplace Molester or Spammer approach?
John-Paul Micek is the lead business coach at RPM Success Group Inc. Reach him at
JPM@RPMsuccess.com or toll-free at (888) 334-8151.
Deborah Cole Micek, chief executive officer of RPM Success Group, is a business success coach and life strategist. Reach her at
DCM@RPMsuccess.com or toll-free at (888) 334-8151.