Warriors victory is a win for local media, too
The verdant wave of Warrior worship washing over Owhyhee is spurring pull-all-the-stops coverage by local media -- including the paper you are reading and the TV business.
The first announcement out of the broadcast blocks was from sister-station duo KHNL/KFVE-TV, but all Honolulu network affiliates are sending crews to New Orleans.
"The Greatest Season," is not one, but three hour-long specials that will air on K5, a My Network TV affiliate.
"The Greatest Season: Undefeated," will highlight great moments from the season, interviews with players and coaches and feature stories, to air at 7 p.m. Dec. 18 and replay at 9 p.m. Dec. 22.
"The Greatest Season: Sugar Bowl Preview," will showcase the team, fans and Hawaii's first BCS Bowl Game. KHNL anchor Howard Dashefsky and Sports Director Jason Tang will bounce to the Big Easy for the preview, which hits the air at 7 p.m. Dec. 31 and replays at 2 p.m. the next day -- the day of the big game.
Immediately after the game, at 7:30 p.m. Jan. 1, Dashefsky and Tang will anchor a post-game show.
KGMB-TV will send four people, including Sports Director Liz Chun and KGMB Sunrise anchor Steve Uyehara to provide coverage and compile additional material for a "recap of the entire season," to air prior to the bowl game, said Rick Blangiardi, senior vice president and general manager.
The station also plans a commemorative show, for January. KGMB is the host station for "The June Jones Show," and "kicked off this year's season with the special, "The Season of Great Expectations,"" he said.
KITV is sending two crews to cover sports "and Hawaii people visiting (for) the game," and will be doing live shots from New Orleans "for all our newscasts starting December 26," said Mike Rosenberg, president and general manager. Its New Orleans sister station is giving it the use of a satellite truck for a week. "We're going to be doing a lot of cool stuff," on TV and online, he said.
Fox network affiliate KHON-TV will air the Sugar Bowl starting with a half-hour pre-game show at 3 p.m. New Year's Day, but it, too, will have two crews on the ground in K-Ville.
"We're doing a special news series," said Joe McNamara, president and general manager. "We'll be down there in full force and we'll be doing special things in and around the bowl game (including) our own wrap-up show following the Fox wrap-up."
McNamara's "happy that we happen to have the Sugar Bowl," and the Super Bowl as well.
He figures viewership of the UH bowl appearance will be "as big as the Super Bowl," at about 400,000 people. He didn't divulge a figure, but said airing a local commercial during the UH game "will be very close" to the cost of a Super Bowl spot.
is a reporter with the Star-Bulletin. Call 529-4747, fax 529-4750 or write to Erika Engle, Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210, Honolulu, HI 96813. She can also be reached at: firstname.lastname@example.org