Crazy Shirts opens 39th store in Hilo
Crazy Shirts has picked quiet Hilo for its 39th store.
The 2,500-square-foot store at Hilo's Prince Kuhio Plaza is the company's 23rd retail outlet in Hawaii. Crazy Shirts has three other stores on the Big Island, all on the resort-dominated western side.
Crazy Shirts will target a mix of both locals and visitors at the Prince Kuhio store.
Crazy Shirts president Mark Hollander said Crazy Shirts has plenty of fans in Hilo, and that staff on the other side of the Big Island had long been inquiring about when a store would open over there.
"While we've had a presence on Hawaii Island for some time now with three stores in Kailua-Kona and Waikoloa, we are extremely excited about our first store in Hilo," said Hollander. "The market has wonderful potential over there."
The Hilo shop will feature Crazy Shirts' casual apparel, including coordinated tops and bottoms, "hydro print" board shorts that change design when wet, and fashion-inspired collections.
Crazy Shirts Hilo will also offers its trademark specialty dyed T-shirts using fabric dyes made from beer, wine, Kona coffee, chocolate, chile, volcanic ash, lavender, hemp, and more.
The company, based in Aiea, has been renovating several stores, include the one at Ala Moana Center, as well as one that will reopen on the ground floor of Pearlridge Center, near Macy's, before Thanksgiving.
Founded in 1964, Crazy Shirts has more than 400 employees, and operates retail stores on all major Hawaiian Islands, as well as in Guam, California, Nevada, South Carolina and Florida.