Interisle airfare war flares anew
Countering go!'s $1 tickets, Hawaiian is selling $20 trips with fewer conditions than its rival
In a high-stakes game of airline poker, Hawaiian Airlines said last night it will offer a less restrictive $20 one-way interisland fare beginning today that will trump an earlier-announced $1 fare that Mesa Air Group's go! will begin selling at the same time.
Go!'s $1 fares must be part of a round-trip purchase that also includes a minimum $39 fare on the return leg, meaning the least expensive round trip on go! is $40.
Hawaiian, which previously had declined to respond to other $1 go! fares, said its $20 fares do not need to be combined with a round trip and, unlike go!, do not require an overnight stay.
Hawaiian said tickets must be purchased online by midnight, but passengers can travel from Monday through Aug. 13.
Go! -- which has been offering intermittent $1 fares to lure last-minute interisland travelers -- also will begin its Web-only sale today, but passengers must depart on Monday. Go! will allow prospective travelers until 11:59 p.m. Sunday to purchase the tickets.
Both fares exclude applicable fees and taxes.
In addition, Hawaiian is offering a special one-day interisland fare of $29 for travel tomorrow. Tickets must be purchased today.
Aloha Airlines declined to respond to go!'s promotion.