Disney stores go Hawaiian
While Crazy Shirts has added fish characters like Gronk and Tigerlicious to its design collection, thanks to new creative director Eric Robison, Robison's former employer, the Walt Disney Co., has been stepping out of character lately in trying to expand its brand.
The famous characters are still there as inspiration, but a collection of wedding gowns and the Disney Princesses denim girls collection bear no trace of Ariel, Jasmine, Snow White, Cinderella, Belle or Sleeping Beauty.
And if you're shopping for aloha shirts for Father's Day, try looking beyond The Disney Store's plush toys and children's apparel.
The store at Ala Moana Center has introduced a Tiki Kingdom Summer 2007 collection for the whole family, with a subdued approach to characters. Donald Duck, Mickey Mouse and Minnie Mouse are rendered as tiki forms in a batik-style border print, and you'd have to look pretty hard to spot them.
In addition to aloha shirts, polo shirts and cargo shorts for men and boys, there are T-shirts and skirts for women and girls, plus a simple navy blue A-line shift for women. The tiki prints also appear in beach-ready towels and straw and cotton totes.
Prices for individual pieces run $12.50 to $24.50, but are on sale for $9.99 to $19.99. The collection will be available to the end of the month.