Advertising firms strut at annual Pele Awards

The 2007 Pele Awards were presented by the Hawaii Advertising Federation last night in the Tapa Ballroom of the Hilton Hawaiian Village.

Of 850 entries from 109 entrants, 55 first-place Peles were awarded for excellence in print and broadcast advertising and for excellence in design. There were 95 silver winners and 104 bronze winners.

Unusual this year is that independent producers won the big TV production awards, said Barbara Scott, veteran Pele Awards coordinator.

Also out of the ordinary is that two agency employees, Dave Ciano and Jennifer Tanabe, won three awards, including a Best of Show for volunteer work prepared for the 'Ohina Short Film Showcase.

Best of Show

» Design: Laird Christianson Advertising Inc., "Turndown Cards," Renaissance Wailea Beach Resort

» Print advertising: Hendrix Miyasaki Shin Advertising Inc., "Truck Campaign,"Royal Hawaiian Movers

» Broadcast advertising: Dave & Jen Advertising, "'Ohina 2006 Trailer," 'Ohina: The Short Film Showcase

» Nontraditional advertising: Milici Valenti Ng Pack Advertising, "Detour," Starwood Hotels & Resorts Hawaii

2007 Pele Winners

Student advertising division: Brian Laura, UH Manoa, "Detour"

Design:

» Sales Kit: VOICE, "Hawaii Skin Diver Media Kit," Hawaii Skin Diver Magazine

» Menu: Agape Design (Maui), "Hoku's Menus," Hoku's Restaurant

» Package: Sae Design (Maui), "Hilo Hattie Bath & Body," Hilo Hattie

» Stationery: Tori Richard, "Tori Richard Stationery Set"

» Brochures: Dale Vermeer Design, "Honolulu, Production Center of the Tropics," Honolulu Film Office

Poster Design:

» Single posters: Element 8, "Bragging Rights," Polynesian Cultural Center

» Campaigns: Milici Valenti Ng Pack Advertising, "Aloha Smile," "Care," "Thank," Aloha Airlines

Special Event Material:

» Cards: Milici Valenti Ng Pack Advertising, "Watanabe Ing Holiday Card," Watanabe Ing

» Calendars: Hagadone Printing Co., "Hokule'a Voyaging Canoe: OHA 2007 Calendar," state Office of Hawaiian Affairs

» Invitations: Sae Design (Maui), "World of Paper," Spicers Paper Inc.

Specialty advertising:

Tori Richard, "Tori Richard Hangtag Set"

Publication Design:

» Covers: Honolulu Weekly, "Best of Honolulu 2006"

» Consumer magazine spreads: VOICE, "Ghosts," Hawaii Skin Diver Magazine

» Visitor magazine spreads: (2 winners)

Spirit of Aloha Magazine, "Hawaii is a Place in Time," Aloha Magazine

Network Media, "Child of Light," Hawaii Hotel Network

» Complete story design: Network Media, "Child of Light," Hawaii Hotel Network

» Magazine accepting advertising (2 winners):

Network Media, "Child of Light"Hawaii Hotel Network

Pacific Travelogue, "Hana Hou! Vol. 9 No. 6"Hana Hou!

» Books: Barbara Pope Book Design, "VARUA TUPU: New writing from French Polynesia" University of Hawaii Press

Television:

» Net production budget under $10,000: Poi Boy Productions, "Happiness," Surf Garage

» Net production budget $10,000- $25,000:Shooters Film Production, "Bridge with the Gals," Oceanic Time Warner

» Net production budget over $25,000: Core Group One Inc., "Spanish,"Taco Bell Hawaii

» Campaign net production budget $10,000 - $25,000: Shooters Film Production, "Bridge with the Gals," "Science Fiction, Oceanic Time Warner

Long format videoL

Milici Valenti Ng Pack, "Detour," Starwood Hotels & Resorts Hawaii

Outdoor advertising:

Gilbert & Associates (Maui), "We Knew That," OMaui.com

Out-of-home campaign:

Milici Valenti Ng Pack Advertising, "Aloha BART Signs," Aloha Airlines

Non-traditional advertising:

» Gilbert & Associates (Maui) for "We Knew That," OMaui.com

Magazine advertising:

» Fractional page: Matsumoto & Clapperton Advertising, "Reincarnation," Lighting Concepts

» Full page: Hendrix Miyasaki Shin Advertising Inc., "Inner Tube," Royal Hawaiian Movers

» Campaign: Hendrix Miyasaki Shin Advertising Inc., "Truck Campaign," Royal Hawaiian Movers

Newspaper:

» Advertising: Element 8, "Second Place"Polynesian Cultural Center

» Campaign: Element 8, "Fahrenheit," "Bragging Rights," Second Place," Polynesian Cultural Center

Web design:

» Consumer / flash based: Travis Lum Design, "Windows of Fire," Ron Kowalke

» Consumer / HTML: Info Grafik, "Ka'anapali Coffee Farms," Web site

» Micro / mini site design: Wall-To-Wall Studio, "Chinatown Chase," Hawaii Theatre Center

Agency/design studio self-promotion:

Laird Christianson Advertising for "Agency Office Placards"

Logo design:

Wall-To-Wall Studio, "ShipToHawaii logo,"ShipToHawaii

Illustration:

(2 winners)

Carbajal Designs (Maui), "2006 Naish Wave Boards," Naish International

Agape Design (Maui), "Hoku's Paper,"Hoku's Restaurant

Photography:

Red Rover Creative, "Desire," The Watermark Waikiki

Music score, music only:

Milici Valenti Ng Pack, "Tami," Ala Moana Center

Music score, with lyrics:

Red Rover Creative, "Razorwire," Mobi PCS

Special effects:

Milici Valenti Ng Pack Advertising, "Detour,"Starwood Hotels & Resorts Hawaii

Cinematography:

Poi Boy Productions, "Happiness," Surf Garage

Advertising for the arts:

» Movie trailers: Dave & Jen Advertising, "'Ohina: 2006 Trailer," 'Ohina: The Short Film Showcase

» Collateral: Dave & Jen Advertising, "Covering Your Eyes," 'Ohina: The Short Film Showcase

Public service:

» Collateral: Ostrander & Chu, "Fair Catch Web site," Nature Conservancy

» Television: Hendrix Miyasaki Shin Advertising Inc, "Home Again," Hawaiian Humane Society

» Campaign: Smith Davis Miyasaki Advertising, "Respect Campaign," Hawaii Coalition Against Sexual Assault

Retail advertising:

» Print: Matsumoto & Clapperton Advertising, "Louder Alarm," C.S. Wo

» Print campaign: Matsumoto & Clapperton Advertising, "Louder Alarm," "Sandman," "Black & White," C.S. Wo

» Television: Core Group One Inc., "Spanish," Taco Bell Hawaii

Travel & tourism collateral:

Laird Christianson Advertising Inc., "Turndown Cards," Renaissance Wailea Beach Resort

Mixed media campaigns:

Hiroshi Mizuno, "Aloha Blend Campaign," Aloha Blend