KITV, KHON win awards, and isle ad students hope to
Two Honolulu television stations are among five regional winners of the Edward R. Murrow Awards for excellence in broadcast journalism, it was announced yesterday.
The region includes California, Guam, Hawaii and Nevada.
KITV won two awards, one in the continuing coverage category for a Kauai Dam breach story; and the other in the spot news category for its breaking news coverage of the Oct. 15 earthquake.
KHON won in feature reporting for a story titled, "Peanut Allergy Prompts School Changes."
That two Honolulu stations won three of the seven awards in the region "says something about the quality of television that we all broadcast in this town," said Mike Rosenberg, president and general manager of KITV.
The Washington, D.C.-based Radio and Television News Directors Association received 3,150 entries, from which 587 awards went to 280 stations in 14 categories.
Judging of radio and television entries in 14 regions is divided between large- and smaller-market stations.
There were no Hawaii radio winners.
KITV and KHON are automatically eligible for national award judging in early June.
Ad student challenge
The next generation of advertising executives is preparing for a state-level competition on April 21.
Coca-Cola is the sponsor of this year's National Student Advertising Competition, so participants will design an inte- grated 2008 marketing campaign for Coke Classic aimed at multicultural youth ages 13 to 24.
The assignment reminds competition coordinator Louise Saffery of the multicultural chorus that wanted to "teach the world to sing," in a Coke spot decades ago.
Given our diversity, "Hawaii's got a little bit of a leg up," said Saffery, who is also president of inter-media inc., a media planning and buying service.
Teams from Chaminade University of Honolulu and Hawaii Pacific University, win or lose, will have a campaign book to present to prospective employers.
Recruiters from media companies should reserve a front-row seat with Saffery, but the event is free and open to the public in the Pikake Room at Servco Auto Honolulu in Mapunapuna.
Folks should arrive early, as the doors will close promptly at 9 a.m. to prevent interruptions, Saffery said.
Those who do get in will be treated to refreshments provided, shockingly, by Coca-Cola.
Hawaii's winners will compete against 15 other teams at the American Advertising Federation national convention in June.
is a reporter with the Star-Bulletin. Call 529-4747, fax 529-4750 or write to Erika Engle, Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210, Honolulu, HI 96813. She can also be reached at: email@example.com