Get with it folks, you have to eat more fruits and veggies daily

You've heard the phrase "less is more"? Well, it doesn't apply to the good-for-you foods, fruits and vegetables. In that case, more is more.

Thus, a campaign launched this week by the University of Hawaii's Cooperative Extension Service: "Fruit and Veggies -- More Matters." It's part of a national initiative to break down whatever barriers are keeping Americans from eating the good stuff.

Remember "5 A Day"? Launched in 1991, it was supposed make it easy to remember to give your body five servings of fruits and vegetables daily, but studies show that only 50 percent of American adults were getting the message and fewer than 10 percent were actually eating all they should.

The 2005 Dietary Guidelines for Americans have upped the ante -- it's now recommended that we eat five to 13 servings of fresh, frozen, canned, dried or juiced fruits and vegetables.

"More Matters" replaces "Five A Day." The coalition of health agencies working on the campaign aims to raise awareness and battle barriers such as availability, convenience and cost.

For free recipes, serving ideas and shopping advice, visit www.fruitsandveggiesmorematters.org.