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TheBuzz
Erika Engle
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Ending an 'addiction' ends dream to live in Hawaii
Surf Addiction Inc. is for sale, because sometimes life has a way of interrupting one's dreams -- even dreams one is living.
So it is for Stephanie Wetherholt and Sherman Johnson, business partners who moved to Hawaii from California to run the surf shop in Waikiki.
They have had the shop for about 10 months, but undisclosed personal reasons necessitate their return to California.
The asking price is $150,000, according to commercial real estate broker Nora Bland, of Sofos Realty Corp.
The ground-floor shop, specializing in name-brand women's surf wear and accessories, is at 2375 Kuhio Ave., near Kaiulani, in the Outrigger East Hotel.
"They've had a great run. ... They love the location and they've been very happy," Bland said.
The 1,095 square foot shop "has great visibility and great foot traffic and is right across from Food Pantry," she said.
Intel's intel
The ovoid swoosh of the Intel logo is instantly recognizable and commonly co-opted.
Intel Corp. Worldwide Marketing Manager Sherri Thomas will join local branding baronesses, marketing mavens, advertising ambassadors and PR practitioners in a day of discussion about getting the word out.
The "
Hawaii Marketing Seminar," from 7:30 a.m. to 2 p.m. Thursday, March 1, is co-presented by the American Marketing Association, Hawaii chapter, and the Chamber of Commerce of Hawaii.
Morning sessions starring local luminaries will discuss branding, various forms of marketing, advertising and public relations, while Thomas will address creative Internet marketing at lunch.
The cost is $200 for members of the sponsoring organizations, and $250 for nonmembers. The luncheon only is $50.
Reservations can be made online or at 545-4300 ext. 313.
Erika Engle is a reporter with the Star-Bulletin. Call 529-4747, fax 529-4750 or write to Erika Engle, Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210, Honolulu, HI 96813. She can also be reached at:
eengle@starbulletin.com