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Secrets to Success
Deborah Cole Micek
and John-Paul Micek
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Case study in podcasting for business
First of two parts
IF you've been wondering about marketing with podcasts and how you can use New Media Marketing with your business blog, I've got an interesting success story for you.
Kent Nichols and Douglas Sarine are two comedians from Los Angeles who have put together the AskaNinja.com site. It's a compilation of hilarious, clean, but cutting, comedy clips.
Kent and Doug also have put together an incredibly professional multimedia blog. Must be that L.A. air they breathe. Or maybe a friend who's an awesome video editor!
Anyway, when you go to Ask A Ninja, you'll probably wonder why they're putting this much effort into a free multimedia blog. How are they making money? And what does this have to do with business?
Well, first of all, Kent and Doug are promoting their main business, Beatbox Giant. Second, they've produced an animated show called Kinzai Ninjas that was due out at the end of 2006. They started building an audience before the release. Very smart, stealth-like marketing -- just like a Ninja.
And, when it comes to blogging for business, building an audience is priority No. 1. Even though it's not the same as a "typical" business, Ask A Ninja shows how building a list fast can be done.
Once again, here's a business blog that proves that you can get the marketing results you want without posting multiple posts per day, like so many blogging evangelists promote.
Building a massive list? Here's what I mean:
The first post over at Ask A Ninja was 1/9/06, but the real consistency started with their 2/22/06 video. The 2/22/06 post (hosted with YouTube.com) showed 124 reads when I first started following their progress the first week of March. But the video made March 25 had 1,507 reads per YouTube's stats in just three days. That's more than an 1,100 percent growth rate, more than a 10-fold list growth in just 60 days from the day Ask A Ninja went online.
If they could maintain anywhere near the growth rate of their first 30 days, they'd have a huge following before years' end.
Now some may think that type of list growth cannot be sustainable over the long term. But, even if they simply doubled their regular viewers each month, they would have more than 200,000 regular viewers and a huge subscriber list to promote their new movie to.
Now that's Ninja marketing that any business owner can learn from.
We watched Ask A Ninja over the next nine months to see how things would play out. Next week I'll give you an update, one that will prove that new media is one of the most powerful ways to build a massive (and active) list.
John-Paul Micek is the lead business coach at RPM Success Group Inc. Reach him at
JPM@RPMsuccess.com or toll-free at (888) 334-8151.
Deborah Cole Micek, chief executive officer of RPM Success Group, is a business success coach and life strategist. Reach her at
DCM@RPMsuccess.com or toll-free at (888) 334-8151.