TheBuzz Erika Engle

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Hogshead, Haggett and hawking stuff for a living

ONE of the keynote speakers for the upcoming Hawaii Advertising Federation conference has suggested that you "live like you mean it." If the phrase sounds familiar, you probably watch Fine Living Network -- which the creativity of longtime advertising figure Sally Hogshead helped to launch.

Her agency once made a deal to put oversized stickers on dry cleaning bags, indicating that the establishment owed half its business to the marinara sauce at Buca di Beppo.

Co-presenter Bill Haggett's varied resumé includes direction and production of entertainment, invention of a process to deliver large-scale digital entertainment projects using technology and now a business called SweetSpots Inc., which he describes as an idea hothouse.

The two will take center stage from lunch through the afternoon at the HAF conference, which begins with registration and coffee at 8 a.m. Jan. 31 at the Hawaii Prince Hotel.

Morning sessions will feature local luminaries discussing television production, public relations, understanding research that supports advertising and other topics that most, if not all, businesses wanting to be noticed should know something about.

All-day attendance is $165 for members, $195 for non-members. Information is available at 532-0555.

FM Auction update

Six rounds of bidding in the continuing Federal Communications Commission Auction No. 68 brought no new bids for what will eventually become a radio station at 107.5 FM in Kihei.

The $1.1 million bid by Maui-based Visionary Related Entertainment LLC entered during Round 13 on Friday was not topped in yesterday's six rounds. Round 20, in fact, saw no new bids for any of the nine FM station construction permits that are up for grabs.

The auction, which appears to be winding down, resumes today.