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Secrets to Success
Deborah Cole Micek
and John-Paul Micek
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How to make 'old media' work for you
HAPPY New Year to you and yours. Deborah and I wish you a healthy, wealthy and life-changing 2007.
Marketing online with new-media tools like blogs, podcasts, and social networks is really powerful for conversion and list-building. But "old media" is still effective for attracting surging streams of quality leads and qualified traffic to your site.
Radio is one of those "old media" tools that really does the trick. And we've got a New Year's gift to help you harness the power of radio to boost your new-media marketing results.
Our good friend and media coach Wayne Kelly is offering his $24 ebook "Insider Secrets to Radio Interviews" for free! Wayne is a Top 40 Radio DJ -- he and his partner in crime (Jane) host Canada's leading morning drive-time show.
Wayne's got a lifetime of experience and connections all across North America. He has interviewed celebrities such as Dr. Phil McGraw, Robert Allen, Mark Victor Hansen, Lionel Richie, Richard Simmons and many more.
He has a huge heart, and is passionate about helping business owners, authors, professionals, and niche specialists get free radio or print publicity.
And, he is practical in helping you boost your credibility, expert status and profits.
THE REASON Wayne is offering this ebook for free is because he gets pitched all day long by people who have no idea how badly they're blowing it for themselves when trying to get media and publicity.
"Insider Secrets to Radio Interviews" is your first step in becoming an expert at combining the mass-attraction power of old media with the list-building and conversion power of new media to grow your business and boost your profits.
Deb and I have read and used the advice in Wayne's ebook and firmly recommend it. You'll learn things like:
» How to discover what you have to offer radio hosts and listeners. (Hint: It's not a product.)
» What makes radio stations tick and how you can use that to your advantage.
» Why "hooks" make you a great radio guest (and get you great results).
» Whom you make your first contact with for the best results.
» How to create an outstanding media release.
» What to do before an interview, when you're on the air, and after the interview to get the best results.
SO GET started combining the mass-attraction power of old media with the list-building and conversion power of new media and take Wayne up on his free offer before he changes his mind.
You can grab your copy at www.onairpublicity.com/xmasgiveaway.html
Enjoy!
John-Paul Micek is the lead business coach at RPM Success Group Inc. Reach him at
JPM@RPMsuccess.com or toll-free at (888) 334-8151.
Deborah Cole Micek, chief executive officer of RPM Success Group, is a business success coach and life strategist. Reach her at
DCM@RPMsuccess.com or toll-free at (888) 334-8151.