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Secrets to Success
Deborah Cole Micek
and John-Paul Micek
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Traffic tracking that works
IF you're a busy business owner stretched for time, then you know how important it is to make every part of your business as productive and profitable as possible.
Keeping track of your blog should be fun, fast and profitable, but you're just too busy to know what's going on in every corner of blogdom.
Well, we have finally found a traffic-tracking and visitor- action analysis that works. At last, we have blog optimization!
When you're blogging for business every single visitor counts. Tracking visitor movement on your site, especially on your home page, is essential for blog optimization. We have tried many different so-called solutions. Most have been cumbersome at best, and disappointing at their worst. The latest, CrazyEgg, is now out of the beta version and, from what we have experienced, is completely stable. CrazyEgg is the simple solution for optimizing your business blog and -- the best part-- it works.
We've been testing CrazyEgg on several of our business blogs over the past two weeks and the results have been very helpful. We'll share a more detailed overview after we've tracked more results, but we've seen the error of our ways in a couple of spots already.
For instance, 18.8 percent of visitors click on the "Resources" tab at the top of our Advanced Business Blogging site. Sadly, we've been so preoccupied with our travel schedule and the three live BLOG 360 courses we're running, that we have not had time to get our programmer to load that page and connect it to our merchant account. Yeah, we know, we know: Suck it up and stop whining! This is definitely a case of "Do as we say, not do as we do."
But, we've mended our ways, and we found something so important that we wanted to share it with you. The results from CrazyEgg have given us a real wake-up call. They made us realize how many people were disappointed when they went to that page, and how much money we were leaving on the table.
Now, we urge you to think about what you are missing with your business blog and a lack of blog optimization. Like us, you can find out for free, since CrazyEgg will track 5,000 visits per month at no cost. More robust plans start at a very reasonable cost of only $19.99 per month. You can get started with CrazyEgg by going to their Web site at www.crazyegg.com
Never has blog optimization and traffic direction for maximum profits and impact been easier. And that's critical, because, let's face it, the "overwhelm" of information usually leads to procrastination or plain old neglect.
Take our word for it.
John-Paul Micek is the lead business coach at RPM Success Group Inc. Reach him at
JPM@RPMsuccess.com or toll-free at (888) 334-8151.
Deborah Cole Micek, chief executive officer of RPM Success Group, is a business success coach and life strategist. Reach her at
DCM@RPMsuccess.com or toll-free at (888) 334-8151.