Hawaiian Airlines introduces 'Go' cards
The prepaid card offers unlimited access to participating attractions
Hawaiian Airlines is introducing a prepaid activity card that will offer unlimited access to participating attractions and activities in the carrier's destination cities of Los Angeles, San Francisco, San Diego, Seattle and Oahu.
Ironically, the new cards are called Go Cards -- such as the Go Hawaii Card -- and are being introduced just days after Hawaiian Airlines sent a cease-and-desist order to interisland rival go! to stop using the name "Hawaiian" on go!'s Web site.
The name was chosen by the Boston-based company that runs the program, Smart Destinations Inc.
A selection of one-day, two-day, three-day, five-day and seven-day activity cards are available, with prices starting at $23 a day for a seven-day pass and ranging up to more than $38 a day for Oahu attractions.
The card is activated only for the day it is used for admission to an attraction or for a discount on shopping and dining, but can be used for as many activities that day as the cardholder wants.
The card is available to anyone from Hawaiian's Web site, www.hawaiianairlines.com, by clicking the "Activities" button. The cards also are available for the Hawaiian Airlines destinations, as well as other cities, at www.smartdestinations.com.
In San Diego, there are more than 45 attractions available, including the San Diego Zoo, Balboa Park museums and Legoland. There are more than 35 participating attractions in Los Angeles, including Hollywood Racetrack, Hollywood Wax Museum and the Los Angeles City Tour and Movie Star Homes; more than 45 in San Francisco, including Six Flags Marine World and the Golden Gate Bay cruise; and more than 30 in Seattle, including the Space Needle and Safeco Field tour.
There are more than 25 activities on Oahu, and Hawaiian Airlines said it plans to add neighbor island activities as well. The Oahu card can be used by state residents or visitors. Among the Hawaii attractions are Sea Life Park, Hawaiian Waters Adventure Park and Bishop Museum.
A complimentary guidebook about each destination and participating activities is provided with all the cards, and special offers are often included.
"Rather than visiting multiple travel sites to plan mainland or neighbor island vacations, they can save money purchasing their air, car, hotel and now activities through Hawaiian's Web site," said Ethan Lynette, Hawaiian's senior director of partner marketing. "Families using the activity card can literally save hundreds of dollars if they plan to visit several activities or attractions during their trip."
