KSSK extends its stay as king of radio ratings hill

KSSK-FM 92.3 has been at the top of the local radio ratings wars for 22 consecutive Arbitron ratings surveys, according to the so-called "book," released yesterday.

Michael W. Perry and Larry Price retain their reign over radio as the top-rated morning duo among all listeners. The team simulcasts on KSSK-FM and sister-station KSSK-AM 590, garnering a 21.4 share of the overall audience.

A share is the percentage of those listening to radio who are tuned in to a particular station.

On KRTR-FM 96.3, Chris Reiser and Sistah Sherry ranked second with a 6.2 share; KCCN's Billy V., Lina Girl and Pipi were third at 6.0; KINE's Brickwood Galuteria is fourth with a 5.6 share and KIKI-FM 93.9's Rory Wild and Gregg Hammer rounded out the overall top five morning shows among listeners 12 and older.

Advertising agencies relish stations that rank high among adults 25 to 54, and the two main horses in that morning race, the KSSK combo and KRTR, weighed in first and second with 11.1 and 9.7 shares, respectively.

KIKI's Wild and Hammer shot back up back to No. 1 among adults 18 to 34 after dropping to No. 2, 3 and 5 in the last few surveys.

Among listeners 12 and older, from Monday mornings to Sunday nights, the top five stations in Honolulu are KSSK-FM with a 10.3 share; KINE-FM 105.1 with a 7.3 share; KRTR-FM 96.3 at 6.7; KCCN-FM 100.3 with 6.1 share and KUMU-FM 94.7 at 4.9.

Radio listeners were surveyed by New York City-basedArbitron Inc. between Jan. 5 and March 29.

Radio stations and advertising agencies subscribe to Arbitron for the detailed survey information.

Normally, Arbitron will release some of the survey's more cursory information to industry publications, but for the last two ratings periods, the information has been withheld.

Such embargoes are typically imposed because a subscriber in the market is not current on its payment.