Secrets to Success Deborah Cole Micek and John-Paul Micek

A slight edge can mean big profits

THE LAST of the 12 Laws of Marketing with Business Blogs reinforces and binds all the other laws together. It appears simple on the surface, but as Sun Tzu's timeless classic, "The Art of War" and John Nash's "Game Theory Equilibrium" proved - simplicity is what generates meaningful action. That's why this 12th law is so important to your marketing success.

Law #12 is that a slight edge from incremental improvements is all it takes to exponentially increase your profits

Most business owners think they need to overhaul their entire business to produce big gains. The fact is - all you need to outperform your previous efforts (and that of your competition) is a slight edge. And that slight edge is easy to gain with small, incremental improvements.

I've seen explosive improvements come from something as simple as changing a headline on a blog post or sales letter. The copy, design, and medium of delivery remained exactly the same, but the piece pulled three, six, or even eight times as much as the previous way.

Slight changes in the way a new employee team member is hired and managed can mean a ramp up in excess of 90 percent maximum task efficiency in 60 days instead of six months.

On rare occasions, a major revamp will be called for. But, more often than not, all it takes to see massive improvements are small changes. Better yet, you can do it with very little effort and almost no extra expense -- thanks to a reliable, governing dynamic of business.

The Governing Dynamic of Compounded Business Growth can revolutionize your approach to business growth. It states that small, prioritized improvements consistently carried out over a period of months or years will grow your business exponentially to astounding levels.

If you can increase the number of clients you serve by 8 percent, increase your average sales amount by 10 or 20 dollars, and make just one additional repeat sale to each of your clients every year, you can realize net profit increases of 35 percent or more. By breaking down your focus to three primary areas, you can employ simple, small changes in each for exponential gains.

As we close out this series on the 12 Laws of Marketing with Business Blogs, keep this rule in mind. Leave the flashy, wildly creative, costly and "cutting edge" marketing that produces no action to the "big boys" with "big budgets." Revisit each of the 12 laws on a regular basis and focus on making consistent incremental improvements in each area.