KSSK leads, but not in youth market
KSSK-FM 92.3/AM 590 and its morning team Perry and Price won't budge from their long-standing No. 1 rating in the state.
The top-rated morning show starring Michael W. Perry and Larry Price, which is simulcast on the station's AM and FM frequencies, is the 800-pound gorilla of Hawaii radio.
For the most part, to find real change or drama of any sort in the Arbitron radio ratings survey, one must look below KSSK to see who's fighting for better position and making strides, and who's doing something wrong and falling precipitously.
Radio station bragging and snickering rights come with being among the top ten stations among all listeners, but advertising dollars are what pay the bills. Companies that buy advertising want to know how stations perform among different demographic groups, depending on who their customers are.
Among adults 25 to 54, Perry and Price kick some serious competitive posterior, with nearly 20 percent of Oahu's morning listening audience in the fall. No other station, personality or pairing of personalities comes close.
For 18- to 34-year-olds, however, Perry and Price take a fourth-place back seat to Hudson and Scotty B. of KUCD-FM 101.9, who enjoy an 11.4 share; Leo Baldwin and Paul Ogata from KDDB-FM 102.7; and Justin Cruz of KQMQ-FM 93.1. Augie and Lanai on KDNN-FM 98.5 round out the top five rated stations in the demographic.
Baldwin, Ogata and fellow radio personality Hawaiian Ryan recently left the islands for gigs on the mainland, so radio's efforts to woo and keep those listeners will be a race to watch.
KDDB "Da Bomb" will unveil a new morning show on Monday, said John Detz, president of Visionary Related Entertainment LLC, based on Maui.
Honolulu Radio Ratings Fall 2005
KSSK-FM continues to top the radio ratings.
Source: Arbitron Inc.; Survey dates: Sept. 22 - Dec. 14
||FALL '05 SHARE
||FALL '04 SHARE
||KSSK-FM 93.2/Clear Ch.
||KUCD-FM 101.9/Clear Ch.
||KSSK-AM 590/Clear Ch.
||KDNN-FM 98.5/Clear Ch.