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Secrets to Success
Deborah Cole Micek
and John-Paul Micek
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The 12 laws of marketing with blogs
Part one in a 13-part series
THIS IS the first in a power-packed, profit-building series on how small-business owners and professionals can maximize their marketing using business blogs, RSS (Real Simple Syndication), and podcasts.
In this series, you'll learn:
» Today's most effective way to market online to get the search-engine rankings and targeted traffic you want
» How to grow your subscriber and prospect list.
» Unlock surging streams of new sales in your small business, and start reclaiming lost profits from your previous online efforts.
There's a lot of hype flying around out there when it comes to blogging and podcasting, but not much is designed to help business owners turn that into prospects and profits. So, we've developed 12 laws that will allow you to establish a lead over your competitors that will leave them wheezing as they try to catch up. The best thing about them is that they cost little or nothing to implement.
As I walk you through these laws of online marketing with business blogs, RSS, and podcasts, you'll see what you've been doing right, what you could be doing more of, and what you must do differently to maximize the results you get from every single online marketing action you take.
IT ALL STARTS with your target audience.
The goal of any marketing is to build long-term relationships with your clients; then honestly and ethically deepen those relationships to connect them with products and services that will benefit them. That's been a major challenge with online marketing up until now. And it's even a challenge for most business owners jumping on the blogging and podcasting bandwagon. But it won't be a challenge for you -- IF you follow the 12 laws I will be writing about in the coming weeks.
First, I'd like to share three keys that will make reaching your goals easier:
1. You must know specifically what your clients' wants, needs, and wishes are. And you must have a proven product/service that provides an effective solution for prospects.
2. You must be willing to focus exclusively on the needs of people in your target audience -- not your own.
3. You must serve your clients way beyond what any of your competitors are currently providing.
If you're willing to build on these three fundamental prerequisites, I guarantee that the 12 laws will help release a flood of qualified prospects and profits from your online marketing efforts with business blogs, RSS, and podcasts.
In part two of this series, I will discuss Law #1, concerning one of the main areas in which marketing experts are failing when using business blogs.
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John-Paul Micek is the lead business coach at RPM Success Group Inc. Reach him at
JPM@RPMsuccess.com or toll-free at (888) 334-8151.
Deborah Cole Micek, chief executive officer of RPM Success Group, is a business success coach and life strategist. Reach her at
DCM@RPMsuccess.com or toll-free at (888) 334-8151.