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PHOTO COURTESY HAWAII ADVERTISING FEDERATION
Milici Valenti Ng Pack Inc. won a best-of-show in the broadcast advertising category for its Aloha Airlines television campaign, which includes the commercial dubbed "Check-in."





Oscar night for
Hawaii’s ad industry

The winners


The 25th annual Hawaii Advertising Federation Pele Awards celebration last night saw two top advertising agencies winning more than half a dozen awards each.

Milici Valenti Ng Pack Inc. won eight Pele Awards including a best-of-show in the broadcast advertising category for its Aloha Airlines television campaign.

The six Peles won by Laird Christianson Harris Advertising Inc. were almost gravy as two principals were singled out for special recognition.

Hendrix Miyasaki Shin Advertising Inc. maintained its multiple-win legacy with four Pele Awards.

Longtime powerhouse Starr Seigle Advertising does not appear on the list of awards presented at the Hilton Hawaiian Village Tapa Ballroom.

In keeping with recent tradition there was not one best of show award but three, in different categories.

There are always at least two, said Barbara Scott, chairwoman of the American Advertising Federation District 13, better known as the HAF.

"I bring in three design and three advertising judges, so there's always at least a design and advertising best-of-show. But a lot of times the advertising judges think the difference between the broadcast and print is too different and they don't want to give just one," she said.

Matsumoto & Clapperton Advertising's "Dust" ad for C S Wo won best-of-show for print, and a spa brochure for the Four Seasons Resort won Agape' Design, of Maui, the best-of-show award for design.

The Pele winners from Hawaii advance to the national ADDY Award competition, to be judged in May.



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The winners are ...

The following are the agencies, designers and artists honored last night in the annual Hawaii Advertising Federation Pele Awards.

Special Recognition

Ad2 Honolulu Outstanding Young Advertising Persons of the Year
Jeela Ongley, Web content coordinator, University of Hawaii External Affairs and University Relations
Ryan Kawamoto, director, Kinetic Productions
HAF Advertising Woman of the Year
Saedene Ota, president, Sae Design - Maui
HAF Advertising Man of the Year
Dennis Christianson, principal and creative director - Laird Christianson Harris Advertising Inc.
Advertising Agency Association of Hawaii Media Person of the Year
Jeffrey Zimmerman, vice president, ADWALLS
American Advertising Federation District 13 Silver Medal Award
Buck Laird, principal and president, Laird Christianson Harris Advertising Inc.

Pele Awards

(Listed by category and followed by the title entry, client, and agency or designer)
Sales presentation
Kukio Club Services Materials, Kukio, Info Grafik Inc.
Packaging
Kauai Shrimp, Hawaii High Health Foods Corp., CP Advertising
Point of purchase
One Bite, Fat Boy's Drive-In, Hendrix Miyasaki Shin Advertising Inc.
Stationary package
Pupus Stationery, Pupus, Sae Design
Brochures
Hawaiian Assets Brochure, Waikoloa Beach Marriott, Gilbert & Associates LLC
Posters
Kacho & Parc Cafe Elevator Posters, Waikiki Parc Hotel, Laird Christianson Harris Advertising Inc.
Teachers Aide, HGEA, Hendrix Miyasaki Shin Advertising Inc.
Special event material
Spa Brochure (Best of Show - Design), Four Seasons Resort, Agape' Design
Direct marketing (business to business)
Our Meeting Amenities Include ..., HVCB, Milici Valenti Ng Pack Inc.
Direct marketing (consumer)
Third Sunset, Waikiki Parc Hotel, Laird Christianson Harris Advertising Inc.
Direct marketing (campaign)
Koele Bed & Breakfast Direct Mail, Island of Lanai, Team Vision LLC
Specialty advertising
Compendium Guest Book, Four Seasons Resort Palm Beach, Agape' Design
Vehicle graphic
Xterra Gear Small Trailer, Team Unlimited, Design Asylum
Out of home exterior
Teacher's Aide, HGEA, Hendrix Miyasaki Shin Advertising Inc.
Out of home campaign
Island Classics Sale Office, Castle & Cooke Homes Hawaii, AdWorks Inc.
Trade publication advertising
Mousse, Hawaii Volkswagen Dealers Association, Smith Davis Miyasaki Advertising
Consumer magazine
Poster, Starwood Hotels & Resorts Hawaii, Milici Valenti Ng Pack Inc.
Newspaper advertising
Dust (Best of Show - print), C S Wo, Matsumoto & Clapperton Advertising
Web site
Tanabata Imports, Tanabata Imports, Jon Duarte Communications Inc.
Mixed media campaign
Where Are You Campaign, Starwood Hotels & Resorts, Milici Valenti Ng Pack Inc.
Agency design studio self-promotion
Tsunami Marketing Letterhead, Tsunami Marketing
Supplier self-promotion
Vintage Aloha Calendar, Obun Hawaii Group
Logo design
Kaunaoa Logo, Kaunaoa, Info Grafik Inc.
Illustrations
Kapalua Book Markers, The Ritz-Carlton, Kapalua, Sae Design
Photography
Fight to Freedom, Hawaii Hotel Network, Network Media, Photographer: Linda Ching
Advertising for the arts - collateral
Ohina Short Film Showcase Poster, Ohina Short Film Showcase, Mike Worldwide
Joelle C. Gallery Invitation, Joelle C. Gallery, Design Network
Public service advertising - print
TV Dinner, State of Hawaii Department of Health, Hendrix Miyasaki Shin Advertising Inc.
Retail advertising - print
Mousse, Hawaii Volkswagen Dealers Association, Smith Davis Miyasaki Advertising
Retail advertising - collateral
Shiseido Camellia, Shiseido, Obun Hawaii Group
Travel and tourism - print
Poster, Starwood Hotels & Resorts Hawaii, Milici Valenti Ng Pack Inc.
Travel and tourism - print
Where You Are Campaign, Starwood Hotels & Resorts Hawaii, Milici Valenti Ng Pack Inc.
Travel and tourism - collateral
Hawaiian Assets Brochure, Waikoloa Beach Marriott, Gilbert & Associates LLC
Editorial design - covers
Winter/Spring 2003, Pacific Rim Weddings
Editorial design - spreads
1 Breath, Hawaii Skin Diver Magazine, VOICE
Finding, stalking ... and spearing nemo, Hawaii Skin Diver Magazine, VOICE
Flight to Freedom, Hawaii Hotel Network, Network Media
Publication design accepting paid advertising
Winter/Spring 2003, Pacific Rim Weddings
Publication design not accepting advertising
Waoakua "Sacred Science of Life," State of Hawaii Department of Land and Natural Resources, Forestry and Wildlife Division, Barbara Pope Book Design
Student award
"Make Coffee," Susanne Rensmark-Westling, Honolulu Community College
Television under $10,000
Dentist, Hawaiian Waters Adventure Park, Laird Christianson Harris Advertising Inc.
Television campaigns under $10,000
Bus, Dentist, Coffee Shop, Hawaiian Waters Adventure Park, Laird Christianson Harris Advertising Inc.
Television $10,000 - $25,000
Bento Master, KFC Hawaii, Laird Christianson Harris Advertising Inc.
Television over $25,000
Barker, Aloha Airlines, Milici Valenti Ng Pack Inc.
Campaigns over $25,000
Barker/Call Button/Check-In (Best of Show - broadcast advertising), Aloha Airlines, Milici Valenti Ng Pack Inc.
Long format video
You're Stronger Than You Think, Aloha United Way, ADWorks Inc.
Music score/sound design
Taste the World - Food, Ala Moana Center, Milici Valenti Ng Pack Inc.
Public service - television
Just Let Me Breathe, Department of Health, J to the Power of 4
Retail advertising - television
Fortune Cookie, Cutter Family, Octane Advertising
Retail advertising - television
Bus, Dentist, Coffee Shop, Hawaiian Waters Adventure Park, Laird Christianson Harris Advertising Inc.
Travel and tourism advertising - television
Barker, Call Button, Check-In, Aloha Airlines, Milici Valenti Ng Pack Inc.

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