» Hooked: Pirates & the RIA
» Middle managers can boost
or destroy employees' productivity
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Pirates already have
the record industry
walking the plank
Forget Napster. The newest place to steal -- sorry, "share" -- copyrighted materials is Earthstation 5. They claim 22 million downloads of their software, offer digital copies of movies still in the theaters, and boast that no one will be able to shut them down. They may have a point.
They're located in the Jenin refugee camp on the West Bank.
You can imagine the discussions in the Recording Industry Association of America's legal office: "You serve them with papers." "No, YOU serve them." (Pause) "OK, we'll send an intern."
Earthstation illustrates the problem the record industry faces: It's a big planet, it's wired together, and it's filled to the gunwales with pirates.
You've heard of Napster? So 2001. Now there's Kazaa. Now there's Grokster, whose corporate location in the West Indies just screams, "Come and get me, copper!"
There's Blubster, another music-swapping program provided by a company in Spain. The day there are two servers in Greenland, the second will be devoted to letting 20-somethings in a Vilnius dorm room download Metallica songs.
The recording industry hasn't just lost control of its product; the product itself has lost its reason for being. The CD is as dead as the album, and for the same reason: Most bands have one or two good songs, a couple of so-so numbers and a half-dozen tracks of dreck you'll never hear again. We all know what CDs cost -- you can get a hundred blanks for a sawbuck.
So why does the disc cost almost 20 bucks? Well, there's the cover art, the distribution, the advance to the artist, the cost of catering a five-week recording session for a band made up of ultra-vegans who eat only imported Irish loam, and of course the all-important $19.99 PROFIT.
You can't begrudge them a profit, of course. It would be nice if it trickled down to the average recording artist as well, but let's not be silly dreamers here. What really plagues the industry is an antiquated business model that requires putting out 10 tons of overpriced junk in the hopes that 3 ounces will make 11 tons of money.
But no one wants albums anymore. They want songs.
Unfortunately, they want them for free, and that's where the RIAA steps in -- with hobnailed boots. They've threatened file-sharers with huge fines for each download, meaning that kids with 30 gigs of "shared" music could face fines equal to the gross domestic product of sub- Saharan Africa.
The downloaders insist they have the moral high ground; they'll complain about the cost of the product, the unjust contracts musicians sign, the shoddy treatment the industry gave Blind Willie Simon in 1937, etc.
They'll sniff that the musicians should give away the product and make their money touring, which is akin to saying restaurants should give away food and make their money selling souvenir forks. They'll craft shaky analogies to libraries -- as if the public library lets you take a book, make a perfect copy, and give it away to 4,982 people.
It's all a justification for the Internet's eternal problem: No one wants to pay for anything unless that something is nekkid women. And even then they'll complain about the price.
So what's the solution? Congressional hearings, of course. That'll fix everything!
The creepily named Senate Government Affairs' Permanent Subcommittee on Investigations will soon hold hearings on the RIAA's dilemma.
But get this: The subcommittee's chairman thinks the RIAA is being "excessive." And he's a Republican -- Sen. Norm Coleman, a Minnesota solon who admits to having used Napster himself.
Coleman has a point; copyright laws permit fines up to $150K per tune. There's no sense in suing some kid eleventy million bucks for file-swapping songs.
On the other hand, no one is going to stop stealing music unless he's scared of being arrested, sent to jail and forced to share a cell with a smelly old hippie who sings Mungo Jerry songs all night.
But there will never be enough arrests or convictions to stop the hard-core downloaders; there will never be a technological fix that someone won't find a way around.
Copyright violations will cease when enough people decide they're morally wrong, when the old explanation -- "But Ma, even senators do it!" -- doesn't feel right. When the Internet is governed by reason, decency and conscience.
Never, in other words. See you in Jenin.
James Lileks writes for Newhouse News Service.
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can boost or destroy
Dear Mr. Rubin,
Your Aug. 17 article "The bottom line of high self-esteem" was most interesting to me. My relatively high self-esteem, which resulted from the management style of a company executive early in my career, was almost destroyed by another subversive management style late in my business life.
Company policies and procedures would not have revealed either management style to a CEO, as the manager in the supportive instance above was this way with every employee; high production was the norm. The de-valuing manager probably didn't realize what she was doing; I was not the first person to request a move out of her department. The executive who supported me in my very first client presentation as an executive said -- as we were driving to a meeting of the CEO and top decision makers of a major company -- "remember, you are neither a man nor a woman in this meeting. You present yourself as a professional at what you do, and you will be taken as one."
He went along to sit in the meeting, saying nothing. His presence clearly showed his support of me and the program I was presenting to the group who had hired our company. Because of it, I felt confident. The company bought my six-figure campaign and gave me the certainty to continue being successful.
In the second instance, my supervisor, a woman, would pencil "good work" on a job I did for her, but when I forgot to include something she had wanted, or the project I returned to her didn't meet her expectations, her verbal response was always "You didn't do what I asked for" or "you made a mistake." Over time, this management "bait and switch" of complimenting the work but criticising the person began to drain all my energy. I had a hard time maintaining my self-worth. "What's wrong with me?" began to crumble me emotionally.
Because this can be missed by a CEO of a company whose position is one of keeping the company and its employees on target with the business and financial end of things, middle management supervisory styles can easily be overlooked as a culprit in influencing productivity, morale and job satisfaction.
Perhaps you could do a column to alert businesses to this often overlooked cause of organizational uncertainty among workers.
Marjorie J. Scott
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