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Thursday, August 21, 2003



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Spam label gives
Hawaii its due


Hormel loves Hawaii, and it's mutual.

Hawaii is getting its own "collector's edition" Spam label, featuring hula dolls in grass skirts and a photograph of Spam musubi with a recipe.

Spam maker Hormel Foods said the new label will be available only in Hawaii and will go on sale later this month.

Minnesota-based Hormel said the new label was created to recognize Spam's decades-long popularity in Hawaii.

"The brand is beloved in the islands," said Nick Meyer, Hormel's senior products manager.

The company has said in the past that the annual consumption of Spam in Hawaii is more than 5 million cans, the highest rate, per person, of any state.

Hormel said the label will go on the "less-sodium" variety and quantities will be limited.



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