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TheBuzz

BY ERIKA ENGLE

A new star in a new position
in Starr Seigle’s upper strata

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David Koch, longtime president of Starr Seigle Advertising, has been promoted to the newly created presidency of parent Starr Seigle Communications Inc.

"We're doing more and more things cooperatively, not only within our divisions in Honolulu, but also within our colonies," said Koch, referring to Starr Seigle's operations in New York, Las Vegas and Guam.

Koch takes on responsibilities over StarrTech Interactive, StarrPR public relations and QMark Research & Polling.

"There are many joint business activities that we do together. Also a goal is to make sure that our product is uniform across the board," Koch said.

"David, Phil (Wood) and I will function as a triad of sorts," said Jack Bates, chairman and chief executive officer of Starr Seigle Communications.

Koch has been doing much of the job for a long time, according to Wood.

"More and more often advertising is just a jumping off point," Wood said. "You can't really sit down with a client and talk about problems and solutions without getting into everything from Web sites and e-mail promotions, research and public relations ramifications. This gives him the latitude to march among the many disciplines."

Koch keeps his oversight of the advertising agency, which he joined in 1973. "That's still the big part of my hat. That's most of the gallons," he said.

Game show adds business

The TV game show "Jeopardy" will bring some early business to Dave & Buster's and the Polynesian Cultural Center this week.

The Jeopardy folks will test the first 1,000 people in line at Dave & Buster's from 11 a.m. to 2 p.m. Wednesday. No need to bring two sharpened No. 2 pencils, materials will be provided, according to a hostess at D&B's.

Tryouts at the Polynesian Cultural Center's Pacific Theater begin at 9 a.m. Friday for those who make reservations at 293-3291 before noon Thursday. BYUH students will take the screening test at 11 a.m.

There are private try-outs at Hilton Hawaiian Village today and Thursday. Hawaii contestants who make the cut will be flown to the mainland for taping within six months.

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Erika Engle is a reporter with the Star-Bulletin.
Call 529-4302, fax 529-4750 or write to Erika Engle,
Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210,
Honolulu, HI 96813. She can also be reached
at: eengle@starbulletin.com