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TheBuzz

BY ERIKA ENGLE



Stop the presses!
Who is T-Mobile, and
whatever happened
to Jamie Lee Curtis?


A faxed announcement of a news conference promising to answer questions about the fate of VoiceStream Wireless was rife with Hollywood hype.

Actress Catherine Zeta-Jones introduced T-Mobile to Hawaii Sept. 3 along with the "Get More" marketing statement formerly connected to Voice- Stream and actress Jamie Lee Curtis, it said.

The fax invited reporters to T-Mobile's Kaneohe location yesterday for answers to pressing questions such as: "Who is T-Mobile?," "What happened to VoiceStream Wireless?" and "where is Jamie Lee?"

However, answers to two of the three questions were already available on the company Web site.

T-Mobile USA Inc. is the new name for VoiceStream, which was purchased by Germany-based Deutsche Telekom AG in June 2001. The renaming and rebranding makes it consistent with Deutsche Telekom's T-Mobile International subsidiary. The company has more than 100,000 Hawaii subscribers.

Washington-based Voice-Stream's service was launched in Honolulu in 1996 and expanded to other mainland states but the word "voice" no longer reflects the range of services it sells.

As for Jamie Lee, she is to replace Annette Benning in the remake of "Freaky Friday," according to the Hollywood Reporter.

It's not scam spam

A suspicious e-mail indicated that going to a Web site and clicking on an image would result in the $1 contribution of somebody else's money to help fright breast cancer.

Skepticism aside, the link in the e-mail was clicked and up came www.CignaFoundation.org, by the nonprofit arm of a national health care corporation.

For each click on the pink ribbon the foundation will donate $1 to the Susan G. Komen Breast Cancer Foundation to a $100,000 maximum, the site says.

By midnight Thursday it logged 1.7 million site visits and 19 million hits, including the clicks and other information on the site, according to Lindsay Shearer, Cigna Corp. regional director of public relations.

The dollar-a-holler offer and public information are the site's goals, she said.

"We are really gratified that so many people are looking at the information and will hopefully act on it and schedule a mammogram if they are over 40, or call a friend or family member to encourage her to get a mammogram," Shearer said.





Erika Engle is a reporter with the Star-Bulletin.
Call 529-4302, fax 529-4750 or write to Erika Engle,
Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210,
Honolulu, HI 96813. She can also be reached
at: eengle@starbulletin.com




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