Monday, July 8, 2002


Amy Endo, Optician

Optician has a
passion for style

Amy Endo wants your eyeglasses
to be windows to your soul

Star-Bulletin Staff

Walt Whitman wrote "Life is a festival only to the wise." I believe life should be a festival to the eyes.

This philosophy was especially impressed upon me when I discovered there is so much to see and learn while working in an optometric practice. For me, that was the start of my career just about 17 years ago.

Today's eyewear users are developing an increasing interest in fashionable eyewear that reinforces a wearer's sense of self image and lifestyle. The selection of eyewear is enormous. And style and flair should be a major consideration in selecting eyewear.

I see a lot of beautiful, trendy and conventional eyeglasses, sunglasses, clubwear and contact lenses at the practice of Edwin Y. Endo in Aiea. I am a master optician and a certified paraoptometric technician, and my main goal is the help take the guesswork out of selecting eyewear for every patient.

I really love what I do, because each person is different, and the services that I provide to patients are customized to meet individualized needs as well as their vision requirements. No matter if it is a first time eyeglass wearer who never thought they needed or even wanted to wear glasses, they go home with smiles as they feel great about their new "look."

Here are things that I look for when selecting eyewear. First is facial balance, second is color base and third is lifestyle.

Facial balance is crucial in selecting eyewear for a patient. I will select the most flattering eyewear that enhance features to meet individualized needs.

Color in eyewear can enhance any face, if it is in the right color base. Tints are also selected to match or complement frame colors.

Lifestyle would include occupations, hobbies, leisure pastimes and the eyewear and lenses suited for each one. Most people have a very specific image of themselves and present it through their choice of clothing, eyewear, accessories and free time activities.

Because I believe each patient/client should be given customized service in the selection of eyewear, I also teach these principles to other optical dispensers on the islands, as a lecturer at Leeward Community College.

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