TheBuzz
TheBuzz
Hawaii will be showcased in northern California as an ideal destination for wedding, honeymoon and romance travel later this month in Macy's continuing "Perfect Marriage" promotion. Hawaii gets big
air in CaliforniaA crew from San Francisco's KRON-TV is in the islands and has begun videotaping features in conjunction with Macy's year-long campaign promoting Hawaii as well as its bridal services.
A production crew for KRON 4 Morning News were to start on Kauai yesterday, moving to Maui and Oahu where they'll wrap on Friday.
One of Macy's promotional partners is Starwood Hotels & Resorts, which owns the Sheraton hotel chain; the Sheraton Kauai, Sheraton Maui and Royal Hawaiian Hotel will be featured.
The features will also capture an underwater wedding, a wedding reception, wedding packages and amenities and other activities such as a catamaran ride, keiki hula, helicopter ride and the Princeville Golf course.
Among the video taken at the Royal will be a fashion show featuring Ann Namba Designs and Princess Kaiulani Fashions as well as bridesmaid-wear from Macy's.
The five segments to air on the KRON morning news will be hosted by Joey Altman, who may be known to Hawaii viewers of The Food Network as host of "Appetite for Adventure"; he also owns "Wild Hare," a restaurant in San Francisco and hosts the station's "Bay Cafe," a food-related magazine show.
The food portion of the Hawaii shoot will highlight Chef-owner Alan Wong of The Pineapple Room at Macy's Ala Moana store.
The Hawaii segments will air in California the week of May 27.
"The Perfect Marriage promotion has been so well received by our customers throughout the western United States that we wanted to continue to bring the romance of the islands to those of us who can only dream about living in paradise," said Shonaree Michael, marketing and promotions manager for Macy's West Special Services.
Kelly does Kauai
Buckley Radio's KLLY-FM radio in Bakersfield, Calif., is focusing all its attention on the island of Kauai this week.The "Kelly Kauai Adventure," involves 10 station contest winners and is being led by air personality Joshua Fleming.
Because it may never be safe to have a DJ in charge of anything but talking, station owner Brad Buckley and Program Director E.J. Tyler are sacrificing several days of Bakersfield living to supervise the week-long trip.
The Kelly crowd will enjoy helicopter rides, kayaking, snorkeling, surfing and a luau, according to radio industry Web site AllAccess.com.
Erika Engle is a reporter with the Star-Bulletin.
Call 529-4302, fax 529-4750 or write to Erika Engle,
Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210,
Honolulu, HI 96813. She can also be reached
at: eengle@starbulletin.com