Tuesday, January 8, 2002

Advertising award
season approaches

The holiday rush may be through but it's not a laid back time for Hawaii's advertising, design and other media companies.

Account executives, creative and art directors and others are busy checking out bodies -- bodies of work for the year 2001 -- because it's time to enter the Hawaii Advertising Federation's Pele Awards competition.

This year's entry booklet is, "wonderful," said HAF District Governor Barbara Scott. "It's clean -- there are no body parts," alluding to controversy stirred up by previous years' call-for-entry materials.

The booklet was prepared by Laird Christianson Harris Advertising Inc., the agency this year volunteering its creative talents for the award season and program, in accordance with HAF tradition.

The Hawaii-based agency won a national American Advertising Federation "ADDY" award last year for a musical score in the Visual and Audio element category. The winning music was composed to back a television public service announcement titled, "Running on Empty" for a now-closed drug rehab program for women at St. Francis Medical Center.

Entries are due Jan. 18" said Scott, who added that one "really cool" new thing is that hopefuls can log in entries online for the first time this year.

The American Advertising Federation set up the online entry page, Scott said. "We're one of the test markets."

She tried it herself and it worked well, she said. The Web-based program is designed to sort entries for judging, which will be an enormous time-saver for Scott. "I usually log in all 800 entries myself." The site is at

Online registration notwithstanding, the actual printed pieces or recorded audio or video media must still be dropped off at General Printing Co. on Ahui Street by 5 p.m. deadline day.

The "drop dead deadline," according to the online entry site is Feb. 1, but it carries a $50 late entry fee.

The six judges, three for advertising and three for design, will arrive in Hawaii in early February to evaluate entries while ensconced at the Hilton Hawaiian Village.

More than a month of event preparation will ensue, followed by the award ceremony March 16 at the Hilton's Tapa Ballroom.

The dinner-event is traditionally highlighted by amusing multi-media presentations prepared by the volunteering ad agency or design firm of the year.

Most of the Pele-winning works from the past two years, ranging from restaurant menus to logo designs and luggage tags may be viewed at the advertising federation's Web site at

Erika Engle is a reporter with the Star-Bulletin.
Call 529-4302, fax 529-4750 or write to Erika Engle,
Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210,
Honolulu, HI 96813. She can also be reached

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