Pleasant Holidays gives $100,000 to firefighter fund

Pleasant Holidays has given $100,000 to the fund for the families of New York City firefighters who died in the collapsed World Trade Center site. The money came from trips that Westlake Village, Calif.-based Pleasant offered to California firefighters who worked on the New York site. Ed Hogan, founder of the company that operates Pleasant Hawaiian Holidays and related businesses, offered weeklong stays in Hawaii for $250 to qualified firefighters, with all the money going to the NYC Fallen Firefighters Memorial Fund. The company said it hopes to raise up to $500,000 for the fund. More than 500 firefighters and rescue workers have already booked trips to Hawaii in the "rest and relaxation" program.

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