Wednesday, October 3, 2001

Time for Sun’s fun in
the surf and sand

'Tis the season to be jolly, at least for Sun Microsystems Inc.'s top producers.

The company is again this year bringing some 3,000 employees to Hawaii, as it has in the past. Sun has previously radiated its fortunes to various Hawaii venues via the MC&A destination management company. Aloha Tower Marketplace has benefited, as have caterers who laid out a huge spread in Pearl Harbor by the U.S.S. Missouri.

This year, the wealth will be shared with Waterfront Plaza's Restaurant Row.

The public is not invited to the private corporate function from 6 to 10 p.m. Sunday.

The mall area of Restaurant Row will be closed at 4 p.m., according to a Waterfront Plaza management office memo issued yesterday. The memo also advised Restaurant Row employees of parking restrictions for Sunday evening.

Sun's best and brightest will be entertained by some of the same from Hawaii. Kapena and Jojo Mats and His Swingin' Cats have been hired for the exclusive gig.

Bull takes itself by horns

Ten people employed to promote Red Bull Energy Drink will be unemployed as of the end of November but their termination bears no connection to the Sept. 11 terrorist attack on the United States.

California-based Promowerks Inc. notified the state Labor Department this week it would cease to operate Nov. 30, affecting nine "consumer educators" and one promotions manager in Hawaii.

Its Web site described the company as, "a rapidly growing national promotional marketing company specializing in consumer education and product sampling. Promowerks will only promote products that are unique, fun and beneficial for the consumers."

Promowerks was established four years ago solely to handle promotions for Red Bull, according to owner Nancy Purdom.

"Red Bull is taking the (promotions) service in-house," Purdom said, leaving Promowerks with no clients, unique, fun, beneficial or otherwise. A shoe company mentioned on the Promowerks Web site is a separate company owned by Purdom.

Red Bull is currently advertising for "consumer educator-type positions, and all our employees have been notified they can apply for those positions, so they should be sending in resumes to Red Bull," Purdom said.

While Purdom does not plan to file for bankruptcy, the Promowerks owner said "at this time we're not in a financial position to seek other clients."

Erika Engle is a reporter with the Star-Bulletin.
Call 529-4302, fax 529-4750 or write to Erika Engle,
Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210,
Honolulu, HI 96813. She can also be reached

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