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Star-Bulletin Features


Friday, December 22, 2000


KHON clings
to ratings lead


Star-Bulletin

KHON's 6 p.m. newscast maintained its lead position among viewers, according to numbers from the November rating period.

The Fox affiliate with long-time anchor Joe Moore gathered a 14/30 ratings/share for the period, followed by KITV with 9/18. KGMB was third with 6/13; KHNL trailed with a 4/8. KHON November ratings/ share, however, was a drop from the 15/29 it achieved in May. KITV's figures saw an increase the 8/17 in garnered in May.

KITV's 5 p.m. news show with Pamela Young and Gary Sprinkle held its own from this November to last, with ratings/ shares at 9/24 in 2000 and 9/25 in 1999.

At 10 p.m., KHON stood at 13/27, about the same as in the May period. KITV drew a 9/18, down from a 10/21 in May. KGMB registered at 7/14, about the same as in May, and KHNL had 6/14, compared to 7/14 in May.

KITV general manager Mike Rosenberg said the month-long dispute over the Florida presidential vote affected local news broadcast ratings as viewers sought information in the fast-breaking story.

However, he was happy with his station's numbers for the November sweeps as they inched closer to Moore and company's.

"We're glad to be moving closer to KHON than to the third-place news," he said.

KHON's Robert Pennybacker also was pleased.

"We're happy because being No. 1 is difficult and maintaining that is good news for us," he said.

Each rating point represents 1 percent of all Hawaii households that have television; each share represents 1 percent of those TV sets that are actually on during the program.


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