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Friday, July 14, 2000

Biz management
author to talk in
Sheraton lecture series

By Russ Lynch


Best-selling business management author Phil Wexler will give three seminars next week at the Sheraton Waikiki.

Wexler, author of "Nonmanipulative Selling," will talk on that topic on Monday from 8 a.m. to 11:30 a.m.

In the afternoon, he will make a presentation from 1 p.m. to 5 p.m. called "Marketing is a Philosophy."

On Tuesday, from 8 a.m. to 11:30 a.m., Wexler will lecture on "Managing the People System."

Companies routinely spend millions on preventive maintenance for their computer systems, communication systems, security, elevators and so on but they pay little or no attention to the system made up of the people who work for them, he said.

The seminars, at $125 per person for each session, are run by the Learning Institute of the Pacific, which was launched by the hotel in May to provide educational training programs featuring world-class speakers.

The hotel learned that it could enter into partnerships with prominent figures and run professional seminars itself, bringing in speakers who may not otherwise come to the islands.

The prominent speakers who come to Hawaii almost always are brought in as part of someone else's program, such as a national or international convention.

The Sheraton Waikiki set up the Learning Institute as an independent organization.

The program also provides uses for the hotel's 25,900-square-foot ballroom, the adjacent meeting rooms and the high-technology equipment employed in them.

For additional information about the Wexler presentations and the Learning Institute of the Pacific, check the Web site at or phone 926-8754.

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